Who wants to play with a cool new tool called Tolstoy that lets us create “choose your own adventure” videos? This is the future of landing pages– instead of forcing everyone to watch the same 60-minute video, we can go straight to what they care about. And instead of taking many touches over many weeks, we can collapse it down …
The Importance of Lightweight Touches
Why Tucker makes me smile. When I see a steady set of frequent, lightweight touches, I know he’s on top of his projects. That means communication is happening, clients know that someone is actually there, and we’re moving things along. A frequent, lightweight touch takes only a moment to actually do, but can sometimes take months or even never– because …
Here’s a Powerful “Social Network” You Probably Haven’t Heard of.
Here’s a powerful “social network” you probably haven’t heard of. Alignable drives exposure and leads for your business– kind of like LinkedIn + Yelp combined– mainly for local. In the last month of using it, I’ve rekindled hundreds of connections and made new friends. This B2B social network has generated 39 leads and 21 recommendations, too– and I’m still on …
How I got 2 million views on a single LinkedIn post
You’ve heard that LinkedIn is where Facebook was 10 years ago– an early opportunity for us to get massive reach, traffic, and sales. But do you know how the LinkedIn algorithm is different from all the others and what you must do to take advantage of it? Of course, having a larger connection base and having high-quality content that makes …
Posting On A Blue Checkmark Social Media Account
When it comes to managing a blue checkmark account, it may seem intimidating, but it is quite simple. Before engaging with others, you need to make sure you have an idea of how the account owner would respond. You don’t want to post in a voice that is the opposite of what the account owner would post in. For example, …
How To Post A Blog With Mura
By Aarun Rumbaugh If you’re using Mura as your website’s Content Management System, you may be curious on how to post your blogs. After all, this is the best way to increase your site’s SEO ranking. The first step is to click the three vertical dots to the left of the Blog folder. Next, click on ‘Add Content’. Then select …
Would you allow someone off the street who says they’re a “doctor” to operate on you?
By Aarun Rumbaugh Even if they had a $99 surgery special and claim they have 2,000 other doctors on a brand new website? Probably not. In case you’re wondering, this is the same principle when it comes to those “experts” that rely on cold outreach to sell their services. For example, I had an individual contact me via email to …
With SEO, we don’t just tick boxes – we bring results.
There’s never a bad time to get started with SEO. SEO is an immensely powerful and important part of our content strategy, and it intertwines with cross-posting. The better we know SEO, the better we can optimize our cross-posts – since we understand exactly what the search engine is looking for. We use tools like SEMRush and Ahrefs to streamline …
How to Show Your Team That You Care
When a team member asks for something, you deliver! From his daily status report this morning: It’s cold and gloomy here today in Greenville, South Carolina (view from my hotel): I saw this and went to Amazon Prime, finding same-day delivery for free on this item: And I get a free gift note, so why not? I also choose the gift …
How To Instantly Boost Your SEO Health
I boosted the Ahrefs SEO health score on maui.thespecific.com from an 80% (Jan 26) to an 98% (Feb 2). Here’s the best part: it only took me 20 minutes, and it doesn’t require any special skills or SEO knowledge. To quickly improve the site health score, I added meta descriptions to each post, added alt text to images, adjusted <h1> …
How To Grow Your Audience for $1/Day Using Automated Rules
Here is how to grow your audience for $1 per day by using automated rules to optimize your Facebook ads. The above ad is doing surprisingly well despite some potentially conflicting objectives. When we run the Traffic Objective, the ad will have a “Learning” phase. Thus, you usually use your hottest audiences and scale your spend when you retarget …
Why All Online Marketing Starts With Your Reputation
The following is a guest post by Daniel Gouw, Senior Strategist at EdnaDigitalMarketing. You may be at the point where you know your practice needs to be online. You’ve heard of all the ways to bring in new patients – Facebook Ads, Google Ads, Search Engine Optimization (SEO), Instagram Ads, TikTok…the list goes on and on. But which is the …