Who wants to play with a cool new tool called Tolstoy that lets us create “choose your own adventure” videos?
This is the future of landing pages– instead of forcing everyone to watch the same 60-minute video, we can go straight to what they care about.
And instead of taking many touches over many weeks, we can collapse it down to just one session, collecting information and credit cards, too.
Tools like LightSpeed VT, VideoAsk, and many more let us plot interactive journeys– such as a single video is now your funnel.
Your video is now your landing page.
And nobody seems to be doing it well yet.
Nor do they integrate ads, analytics, training programs, and so forth– to create ridiculously awesome stuff with powerful people.
I’ve been experimenting here and found I can make these in minutes with no tech skill.
The real skill is in understanding psychology and sales– not in fooling with tools.
In just an hour, a friend and I planned and shot a whole interactive sequence here.
No tools except my iPhone, a mic, and our brains.
Want to play?
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.