Who wants to play with a cool new tool called Tolstoy that lets us create “choose your own adventure” videos?
This is the future of landing pages– instead of forcing everyone to watch the same 60-minute video, we can go straight to what they care about.
And instead of taking many touches over many weeks, we can collapse it down to just one session, collecting information and credit cards, too.
Tools like LightSpeed VT, VideoAsk, and many more let us plot interactive journeys– such as a single video is now your funnel.
Your video is now your landing page.
And nobody seems to be doing it well yet.
Nor do they integrate ads, analytics, training programs, and so forth– to create ridiculously awesome stuff with powerful people.
I’ve been experimenting here and found I can make these in minutes with no tech skill.
The real skill is in understanding psychology and sales– not in fooling with tools.
In just an hour, a friend and I planned and shot a whole interactive sequence here.
No tools except my iPhone, a mic, and our brains.
Want to play?
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at firstname.lastname@example.org