You’ve heard that LinkedIn is where Facebook was 10 years ago– an early opportunity for us to get massive reach, traffic, and sales.
But do you know how the LinkedIn algorithm is different from all the others and what you must do to take advantage of it?
Of course, having a larger connection base and having high-quality content that makes an impact is key to all networks– YouTube, Facebook, Twitter, LinkedIn, and so forth.
But to get traffic on a particular post means you need super high engagement to drive even further viral reach.
Posts that don’t get a 10% engagement rate will fizzle out in the newsfeed– whether LinkedIn, Facebook, or any social network.
Check out this one that got 40,000 views and 500 likes.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.