By Dennis Yu | May 14, 2023 Running an agency is hard work—but it doesn’t have to be chaos. My friend Landon Bates knows that firsthand. At just 23, he’s already been through the highs and lows of building a social media marketing agency from scratch. While the internet is full of “overnight success” stories, Landon shares what really happens …
Digital Marketing: A Great Opportunity For All
Here, I explain how digital marketing is like a recipe, and I want to share this recipe with others to create a million jobs. Social media has changed marketing dynamics, and newcomers have many opportunities. It can be summarized as, “It is still wide open. It is still brand new.” My Mission We take recipes from other business leaders on …
Chris Cano and Dennis Yu on Automation and the Future of Digital Marketing
Here is an amazing interview between Chris Cano and Dennis Yu. This happened on “The Chris Cano Podcast,” where Chris raises important issues related to artificial intelligence and automation and how these developments affect us all in terms of jobs. He also asks Dennis a few questions about his platform’s massive success, his mission of creating a million jobs, and …
Why VAs and Checklists are KEY to Scaling Small Businesses
The biggest opportunity in digital is local– local businesses are easy to service and easy to get. These dollars come from retail stores, hair salons, attorneys, etc. We believe that, in a few years, digital marketing will be replaced with LOCAL MARKETING. But this shift is not here yet. Why do businesses need digital marketing? The demand side is ignorant. …
Video Trends and Insights for 2019
What are the biggest trends in video for 2019? Vertical video— in 15 second and 60 second formats, designed for sound off in Facebook and Instagram stories. Video for DTC (direct-to-consumer) companies that sell via highly produced entertaining and funny stories– like the Harmon Brothers and Chamber Media produce. Video replacing email for real estate agents, mortgage brokers, and other …
How to Become World-Class at Digital Marketing in 2 Years
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share by KENNY HOANG To master a skill and become world-class, we all know it takes 10,000 hours, a rule popularized by Malcolm Gladwell. That gets a little bit old though doesn’t it? Is there a way to …
Your landing page might be broken — here’s how to fix it
Most landing pages fail because they focus on features instead of benefits. Your audience doesn’t care about what your product is—they care about what it does for them. If your landing page talks about “anti-rust guitar strings,” but not how they protect the fretboard or improve sound, you’ve missed the point. In this post, we break down why leading with emotional benefits—not technical features—is the key to higher conversions. Learn how to craft landing pages that make people say, “I need this.”
The Hidden, but Most Obvious Reason Your Campaigns Are Failing
The creatives will say it’s for poor content, weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental than that. I’m going to let you in on the “secret” that I use to get …