What are the biggest trends in video for 2019? Vertical video— in 15 second and 60 second formats, designed for sound off in Facebook and Instagram stories. Video for DTC (direct-to-consumer) companies that sell via highly produced entertaining and funny stories– like the Harmon Brothers and Chamber Media produce. Video replacing email for real estate agents, mortgage brokers, and other …
How to Become World-Class at Digital Marketing in 2 Years
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share by KENNY HOANG To master a skill and become world-class, we all know it takes 10,000 hours, a rule popularized by Malcolm Gladwell. That gets a little bit old though doesn’t it? Is there a way to …
Your landing page might be broken — here’s how to fix it
Most landing pages fail because they focus on features instead of benefits. Your audience doesn’t care about what your product is—they care about what it does for them. If your landing page talks about “anti-rust guitar strings,” but not how they protect the fretboard or improve sound, you’ve missed the point. In this post, we break down why leading with emotional benefits—not technical features—is the key to higher conversions. Learn how to craft landing pages that make people say, “I need this.”
The Hidden, but Most Obvious Reason Your Campaigns Are Failing
The creatives will say it’s for poor content, weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental than that. I’m going to let you in on the “secret” that I use to get …