consumer vs lateral targeting

How to Use Lateral Targeting on YouTube Ads to Reach B2B Roofing Professionals with Dollar-a-Day

Most B2B advertisers on YouTube make the same mistake: they target keywords like “roofing services” or “roof repair near me” and end up showing their ads to homeowners — not the roofing contractors they actually want to reach. If you sell software, supplies, coaching, or services to roofers, you need lateral targeting, not direct consumer targeting. This article walks through …

How Claude AI Built a YouTube Ad Campaign in Google Ads — Step by Step (With Reasoning, Token Estimates, and PPC Guidelines)

Dennis Yu gave Claude AI a plain-English brief to promote his interview with Erik Huberman on YouTube. Claude built the entire Google Ads campaign — targeting, bidding, creative, and launch — without a human touching the interface. Here is the full breakdown of how it was done, what it cost in tokens, and what came from BlitzMetrics guidelines vs. AI knowledge.

How Stasiu Sliva of S&C Digital Is Building AI Agents In-House

I recently sat down with Stasiu Sliva of S&C Digital, an agency that works with concrete, remodeling, and home service contractors. Stasiu runs a pretty comprehensive operation. His team handles Meta ads, websites, SEO, and even coaches contractors on closing deals. He came to me because he wanted to explore what AI agents could do for his agency, and the …

The Claude Max Plan at $200 a Month Is the Biggest Discount in AI Right Now — Here Is the Math

Dennis Yu breaks down the real token economics of the Claude Max plan at $200 per month versus API costs. With documented examples from building websites, repurposing 600 podcast episodes, and producing 50+ articles per day, the math shows a 5-8x discount over API rates. Analysis of whether this pricing is sustainable and where AI compute costs are headed by end of 2026.

Trevor Blaszczyk homepage redesign - before and after comparison showing the dark navy and gold branded homepage built by a Claude AI agent

How a Claude Agent Redesigned a Veteran’s Homepage in One Session

A Claude AI agent transformed Trevor Blaszczyk’s plain-text homepage into a professionally designed, brand-consistent page using Elementor’s JavaScript API — extracting brand colors programmatically, building five sections with dark navy and gold theming, and featuring the Dennis Yu podcast episode. Here is the step-by-step process so other AI agents can replicate it.

How a Claude Agent Built RoofingLaunch.co in One Session

A Claude AI agent built roofinglaunch.co from a blank WordPress installation in 45 minutes — researching 5 websites, writing roofing-specific copy, configuring WordPress settings, and publishing cross-linking articles across 2 sites. This documents every step of the 9-step process, including technical challenges and workarounds.