I am new to the digital marketing scene and know there are many hurdles to grasping the concepts, strategies, and tactics involved. Dennis Yu is the Co-Founder and CTO of Content Factory and a leading expert in digital marketing. He was welcome enough to share with us his thoughts on changes in the fickle digital landscape. This article is part …
How Isaac Irvine got 70 million views on his Facebook video, step-by-step
Meet Isaac and his son, Bodi. Their video drew over 70 million views on CBS, BuzzFeed, and Ellen Nation. Want to know the exact steps they took to go viral? Have a purpose with the content. Bodi was bullied at school for his long hair, grown to donate to kids with cancer. Isaac pulled out his phone and made a …
Age Is Just A Number – Know What Counts
by Ben Dahl This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share There are two commonly held misconceptions people have. Young people are on social media all the time. They’re naturally good at this stuff, and will get awesome results for my business. The reason …
Automotive Social Media Charlatans Exposed
I have been a part of the automotive aftermarket for over seven years now. Companies and brands of all shapes and sizes are realizing the relevance and power of social media. While their efforts are admirable, many are not capturing the characteristics of the aftermarket that make it unique from all others. That being said, there is a stark contrast within …
A Surprise from Social Media Dallas!
This morning I found a package from Laurie Shook of Social Media Dallas. You know the feeling when you get an unexpected gift from a old friend? That’s how I felt. Laurie had taken the time to collect quotes from various Social Media Dallas members, print them out and stick them in a Scotty Vest. This vest has many pockets, …
Why are there SO MANY ad networks? How to start YOURS!
Here’s an article that was in the works from July of 2009 that never saw publication. While people are no longer building ad networks (that game died 5 years ago), understanding how networks behave is critical if you want to make money via optimization (arbitrage between the supply and demand– the publisher and the advertiser). Tactics like scrubbing don’t work …
How much should I charge for social media consulting?
If you’re a freelancer, charging by the hour for social media consulting is a good way to start. Time is an approximate measure of value and reduces risk to you on scope creep. Clients understand billable hours, as do project management systems. Yet tracking time can be painful and time spent is not an approximation of value. A few quick …
Now You Can Create Ads Where 75% Of Users See Them, On phones!
Did you know that 75% of Facebook traffic occurs from mobile devices around the world? So wouldn’t you think that mobile ad managing is the same way? Probably not yet because Facebook just launched its Ads Manager app a few months ago – while the Facebook mobile app itself has been around for years. I’ll show you how to navigate …
5 reasons I defriend people on Facebook.
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Ever get the itch to drop in on old friends on Facebook? Have you searched for a person you swore you were friends with then discover you’re not? How do people choose their friends on Facebook? Sometimes …
How does a marshmallow and dried spaghetti relate to social media?
We wanted to know what happens when you take several professionals who are leaders in their fields and ask them to make a free standing structures out of spaghetti and a marshmallow? Here are the rules: You get 20 sticks of dried spaghetti, 1 yard of string, 1 yard of tape and one marshmallow. The goal is to make to …
Jon Acuff’s Social media secret has been revealed
During #ICON14, Jon Acuff, A New York Best Selling author’s secret of Social Media has been revealed. Why during this specific event you may ask? Because he believes in Infusionsoft just like we do! What was the secret you might ask? “It’s about the People!” When using Facebook, the people are the most important part! Such a simple phrase yet …
Yes, you can now say “Facebook” in your ads again!
It used to be that anything mentioning Facebook, whether in text or image, got immediately rejected as an ad. So we had to “How we got killer social engagement” instead of “15 ways to drive leads via Facebook ads”. Anyone who does Facebook ads for a living can rejoice. An early Friday to you! If you’re a real pro, you’d leverage the new …