Dennis Yu and Gavin Lira, CEO of The Empathy Firm, December 2022

Gavin Lira on Why Active Listening Beats Every Growth Hack

Gavin Lira cold-called a marketing agency owner named Spencer X Smith when he was still a senior in high school. He did not ask to pick Spencer’s brain. He left a voicemail offering a specific Instagram growth strategy that he could tell Spencer was not using. Spencer called back ten minutes later. That single phone call launched the network that …

Personal Brand Site Multi-Round Enhancement Process - Diagram showing Round 1 Structure and Metadata, Round 2 Visual and Experience QA, Round 3 Content and Growth with deliverables for each stage

How We Updated Jack Hughes’ Personal Brand Site with 36 Blog Posts from His YouTube Podcast

Jack Hughes is the founder of Parent Tech Support and one of the youngest online safety advocates in the country. At 18, he turned his childhood experience of bypassing every parental control his parents set up into a business helping other parents protect their kids online. His personal brand website lives at jackhughes.me, built on the BlitzMetrics Personal Branding platform. …

How We Built Ibrahim Awad’s Personal Brand Site

Ibrahim J. Awad is the founder of The Awad Law Firm in Atlanta, Georgia — a personal injury practice that has recovered more than $60 million for clients. Known as the “Karate Attorney,” Ibrahim is a Marine veteran, Tae Kwon Do black belt with over 250 tournament victories, a former prosecutor who handled 100-plus felony cases, and a TEDx speaker …

DennisYu PersonalBranding Template 3

How We Built Gavan Thorpe’s Personal Brand Site Using AI Agents in 850+ Steps

When Gavan Thorpe, CEO of Boostability, needed a personal brand website that would serve as an entity hub for Google, we turned to AI agents to build it from scratch. The result is a fully optimized site at gavanthorpe.com — assembled, written, SEO-tuned, and QA-checked across 850+ automated steps spanning multiple sessions. This is not a case study about a …

Quick SEO Audit for David Stowell: Strategies for Enhancing Online Presence

This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. David Stowell runs Stowell Learning Center, a multi-location dyslexia and learning-disability practice with 35 years of real-world trust. When Dennis Yu ran this Stowell Learning Center SEO audit, the …

Quick Audit for Jarrod Saracco: How 15-Second Videos Build a Personal Brand

This page is a worked example (a leaf). The canonical for how we audit is How we audit. Jarrod Saracco brought a multi-location fitness brand to Dennis Yu for a Quick Audit, and the verdict was clear: the growth lever isn’t a bigger ad budget — it’s a steady supply of authentic 15-second videos from members and staff, distributed across …

How to Fix Your Wikidata to Improve Your Google Knowledge Panel

Your Wikidata entry is one of the most important factors in triggering and maintaining your Google Knowledge Panel. Yet most people never check it — and when they do, they find errors that actively hurt their digital presence. We recently fixed two real Wikidata entries — for Trenton Sandler and Dennis Yu — and the process reveals exactly how to …

How an AI Agent Built a Complete Personal Brand Website From a Blank WordPress Install

An AI agent transformed a blank WordPress install into a fully branded, schema-optimized personal brand website for LSU distance runner Trenton Sandler in one session. A skilled web developer and content writer would have needed 19-28 hours and charged $950-$1,400. The AI agent did it in under an hour for $0.90 in token costs. Here is exactly how it happened — every decision, every step, and every lesson.

Dennis Yu explains the Brain to Bot AI agents framework on a whiteboard

Why I’m Betting on Trenton Sandler (And You Should Pay Attention)

YouTube recommended Trenton Sandler to me. College runner at LSU, making videos about being a D1 athlete. Most “day in the life” athlete content is the same. Wake up, eat oatmeal, go to practice, show the ice bath, repeat. Trenton’s stuff is different. You feel like you’re in the race. When he wins, you smile. When he fails, something hits …