So, major props to Ulyses Osuna for coming clean about paying writers under the table to post featured articles. Not only does this violate journalism ethics, but it’s illegal per FTC disclosure rules. Then there’s associates and Grant Lira of Empathy Firm, who think they’ll never be caught. Just like the Instagram verification scams that finally got busted, the fake …
Why Clients Leave Your Agency (It’s Not What You Think) — And the 3-Part Model to Stop It
Introduction Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.” Key Takeaways The #1 reason clients leave your agency isn’t bad results — it’s perceived indifference. They feel like you stopped caring. Josh Nelson’s 3-part retention model focuses on: …
Build Your Business Around LIGHTHOUSES and Attract High-Paying Clients
Have you ever had a low-paying client who second-guesses your expertise, micromanages every detail, and demands more than they’re paying for? Over the years, I’ve worked with clients across the spectrum — some paying $100,000 a month and others as little as $1,000 a month. And here’s what I’ve learned: The irony is that serving both types of clients takes …
Do You Know the #1 Reason Why Clients Leave?
So I answered it– I squished the phone between my shoulder and ear while putting stuff on the conveyor belt. As a founder, you can’t be MIA – Missing In Action. No matter how “busy” you are or how unimportant you think a client is. I even answer my phone on weekends and from the toilet. I want clients to …
7 Best Cold Email Practices by Alex Berman
Wondering how someone like Alex Berman has generated over $100 million via cold email? This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Here are his 7 best cold email practices he wish he followed earlier: 1) Spend 4-6 minutes researching Research your leads: – …
5 Ways to Turn Boring Attorney Websites into Entertaining Ones
If you visit attorney websites, you will see most of them using the same formula of mentioning their qualifications, FAQs, and services offered — missing the local service business website checklist essentials. My website was no exception, and I am an attorney by profession. It was the day for me when San Francisco Small Business Development Center and the Public …
Aaron Gobidas of GoBeRewarded– Think Twice Before Giving Him Your Money
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by a …
Build Value Ladders. Win Sales, Profits, Customers
How do you bring an open audience all the way up to people who are purchasing products or who are VIP customers? The answer is simple – the value ladder. Some people call it the ascension path or a funnel where they have all kinds of other words for the idea that you build an audience through free content. In …
Lawyer Content Marketing at Scale (5 strategies)
Lawyers are busy. Here is one of the best ways for them to do their content marketing at scale: In this example, we take a raw forty-minute video interview and turn it into several pieces of marketable content. In the video below, Dennis talks with immigration attorney Sung-Ho Hwang from hwanglaw.com about immigration challenges in the tech, marketing, and business …
4 Secret Words To Communicate Well
Whenever a salesperson engages in communication, it takes skill, practice, and using these four secret words to be able to convey what they mean. Consider applying the RACI model (Responsible, Accountable, Consulted, and Informed) for any particular task in question in order to communicate effectively. To be effective at communicating means you’ll be effective at iterating and delegating. Don’t let …
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My friend, Ali, told me he got laid off today. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Not sure how he’s able to pay rent due at the end of the month, pay his bills, or care for his kids. Other restaurant and …
What do you do when a client won’t respond to email and won’t use your project management system?
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Some of them prefer to use Facebook messenger and text, which leads to side conversations. And that’s fine if the agency is just you. But when you have a team involved that has to coordinate, this …