Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics Some important points of the discussion …
Running Video Ads? Here’s One Thing You Might Be Doing Wrong
As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA). …
Build Value Ladders. Win Sales, Profits, Customers
How do you bring an open audience all the way up to people who are purchasing products or who are VIP customers? The answer is simple – the value ladder. Some people call it the ascension path or a funnel where they have all kinds of other words for the idea that you build an audience through free content. In …
Lawyer Content Marketing at Scale (5 strategies)
Lawyers are busy. Here is one of the best ways for them to do their content marketing at scale: In this example, we take a raw forty-minute video interview and turn it into several pieces of marketable content. In the video below, Dennis talks with immigration attorney Sung-Ho Hwang from hwanglaw.com about immigration challenges in the tech, marketing, and business …
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My friend, Ali, told me he got laid off today. Not sure how he’s able to pay rent due at the end of the month, pay his bills, or care for his kids. Other restaurant and retail workers are losing their jobs– and it’s not their fault. My heart breaks. Same for workers everywhere– even entrepreneurs and agencies– as Corona …
How To Use Facebook Audience Insights To Understand Targeting
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
Your Idea of a Facebook Funnel is Backwards
In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …
So I decided to give LinkedIn ads another spin. Here’s what happened.
LinkedIn recently released Sponsored Updates, allowing us to hit the newsfeed. We love Facebook, but also test our business strategy across multiple channels. The current stigma tied to LinkedIn ads is that they can work, but only for B2B. Our latest experiment was a sponsored post for a Social Media Club Dallas event. The goal of the ad was to drive …
Does your brand actually matter anymore?
In a world of free flowing information, is your brand still relevant? Ashish Braganza, director of global business intelligence at Lenovo, thinks that developing a brand is key. With a minor presence in North America, they have seen the struggles of pushing into the market, but their development in has paid off. By having a longer lead time before any …
Your killer PR team works for a dollar a day!
Imagine being able to hire a top notch PR team that could tell your story to the press, industry influencers, and potential customers? Normally, they charge $7,500 a month for a basic retainer, but you get them for a dollar a day. The results are tremendous. You get quoted in major news publications. Clients come rolling in, since they’re heard …
How did World Pie Month grow so fast?
March 2014 is 3/14. Get it? A movement started by Spencer Taggart at LDS Business College in Salt Lake City has been spreading. Let’s take a look at the Facebook stats to understand how it’s grown. Their latest post got 351,000 organic reach and also 351,000 viral reach. The 916 shares are the main reason for the viral impressions, which …
Does Winning Have a Social Media Effect for Sports Teams?
Sports fans are passionate. No matter what sport you talk about, no matter where you are, sports fans rabidly consume many forms of media. How can sports teams capitalize on an industry where the NFL alone makes $9 Billion? First, what motivates engagement? Are fans more passionate over a hard loss or a joyous win? Here is the win/loss record of …