What’s the secret to running a $4 million hood cleaning business in one of the world’s most competitive cities? Jose’s company started small in New York and has grown to serve 1,300 restaurants as clients. Without a big digital marketing strategy or media presence, he has built strong relationships with both small local restaurants and large corporate clients. Keeping hoods …
Marketing is constantly evolving, and businesses that fail to adapt will fall behind. One of the most powerful and underutilized tools right now? Streaming ads. Whether you’re in home improvement, retail, or professional services, streaming platforms like YouTube, Hulu, Roku, and other connected TV (CTV) and Over-The-Top (OTT) services provide an unparalleled opportunity to connect with your ideal audience. At …
Building a personal brand in today’s digital landscape is no small feat. It takes strategy, consistency, and a clear mission to stand out. Recently, I had the opportunity to sit down with Dennis Yu, a digital marketing expert who has helped shape countless personal brands. Our conversation touched on some of the most important principles behind building a brand that lasts—principles that have shaped my own journey as well.
Marco Samuely Lund Hansen isn’t just a TikTok star—he’s a global sensation. Known for his soccer tricks, Marco has captivated audiences worldwide, amassing 4.3 million likes and 400,000 followers. Fluent in three languages, an avid traveler, and dedicated to mission work, Marco’s story is both inspiring and relatable, especially for young adults. From humble beginnings to TikTok stardom, Marco’s journey is …
Jack Wendt, founder of High Rise Influence, and I have been working together to scale Tree Savages, a tree service company led by Jack’s business partner, Sean Klongerbo. During our conversation, I posed an important question: How do we make trust flow more effectively for Tree Savages? Google’s EEAT framework highlights trust as one of the key elements for ranking …
As Marketing Manager at Infinity Exteriors, I’m constantly looking for innovative ways to connect with homeowners and build trust. One of the most exciting opportunities in modern marketing is podcasting. It’s more than just a platform for sharing ideas—it’s a way to position ourselves as thought leaders in roofing, siding, and windows while engaging with homeowners on a deeper, more …
Just yesterday, I was navigating the bustling streets of Beijing, and a day before that, I was soaking in the vibrant energy of Tokyo. There’s no doubt about it – whether for clients or for seeing friends, I travel a lot. And after you’ve flown over 11 million miles, you learn how to maximize your time in the air. You …
I want to talk about efficiency, especially if you run a service-based business that involves repeatable processes like onboarding clients, explaining your services, hiring new people, and delivering your service. We all understand the importance of having Standard Operating Procedures (SOPs). By clearly publishing your SOPs, your customers know exactly what you do and don’t do, which helps attract the …
Being a business owner doesn’t guarantee you a travel vlogger’s lifestyle. At least, not initially and certainly not without a solid process in place. Take it from me, a guy who’s journeyed through six and a half million miles of global travel. The glitz and glamor of hopping from Thailand to Japan, and then to China and Vietnam, seems like …
The Secret Sauce to Building Your Personal Brand with Dennis Yu.
Building a personal brand can feel like throwing spaghetti at the wall, but according to Dennis Yu, the key is strategy, consistency, and authority. During a recent conversation, Dennis shared powerful insights on creating a brand that not only stands out but also earns credibility—maybe even a Google Knowledge Panel.
By: Ethan Van De Hey As homeowners, every decision you make about your house is an investment in your future. From the roof over your head to the windows that bring in natural light, these choices can significantly impact your comfort, energy efficiency, and home value. At Infinity Exteriors, we don’t just provide superior roofing, siding, and window solutions—we empower …
Positive mentions—whether tweets, texts, casual acknowledgments, or detailed stories showcasing how you helped X achieve Y with Z—are golden opportunities. These are free, authentic pieces of content created by customers or colleagues that enhance credibility and strengthen marketing efforts. Ignoring them means leaving potential ROI untapped. We assemble these mentions into the ‘Positive Mentions/Testimonials‘ sheet in the Content Library. 1. …
