When Dennis Yu visited Davis Painting, he opened our eyes to the deeper connection between our brand and SEO. We’ve consistently prioritized it on our social media channels because it felt authentic and resonated with our audience. However, Dennis helped us realize that this approach isn’t just good for building relationships—it’s a critical driver of our online visibility and credibility. …
How Fox Air and Heat Can Get More Qualified Calls in Forney, TX
Fox Air and Heat is an HVAC company owned by Richard McClure in Forney, TX. A few days ago, Richard approached us asking for help on generating more qualified calls and owning his own assets. Operating just outside of Dallas, Fox Air and Heat has built a steady reputation for being a reliable HVAC company with a few years of …
How Much to Charge as a Digital Marketing Agency
When running a digital marketing agency, pricing your services can be one of the most difficult challenges. How much is the right amount? Should you lower your fees to help smaller clients? I sat down with Ben Hammel, CEO of Disruptive Digital Marketing, to discuss this critical topic. The conversation yielded valuable insights that every agency owner should consider. The …
Dylan Motto on Personal Branding for Therapists: How to Build Trust and Stand Out
Most therapists are passionate about helping people, but if potential clients can’t find you, how will they know you’re the right fit for them? Dylan Motto understands this deeply. As someone who helps therapists build their online presence, he has seen firsthand how personal branding can change a practice’s trajectory. On a trip to Minneapolis, I met with Dylan Motto, …
How to Build Your Brand and SEO with AI
SEO isn’t something you do; it’s the result of real relationships, authentic stories, and high-quality content. Here’s what I’ve learned: Successful people either make a million dollars or a million excuses—never both. Ibrahim J. Awad, founder of The Awad Law Firm and known widely as the ‘Karate Attorney’, has redefined what it takes for attorneys to dominate online. Through Awad …
Do We Have High Standards For Our VAs?
We pride ourselves on fostering a team of A Players—talented individuals committed to excellence. A recent incident with one of our newly hired virtual assistants has prompted us to examine our work culture and the expectations we set for our team members. Mawe joined our team with enthusiasm and the skills we believed would contribute significantly to our operations. Unfortunately, …
How Damon Burton Builds His Agency on Delivering Value
Damon Burton owns one of the largest SEO agencies in the country, SEO National. Just a few days ago, he flew to Las Vegas — just to spend a day with me. That kind of professional courtesy is rare and impressive. We had an incredible time, not just racing sports cars but also diving into the complexities and immense potential …
YouTube Strikes: How to Fix Removed Videos and Prevent Future Takedowns
We store our pillar videos in multiple places: Google Drive, Descript, and YouTube, as a safeguard against accidental deletion or loss. But YouTube has strict policies, and raw recordings, especially Zoom meetings, are risky to publish without edits. These often contain sensitive details such as names, emails, or even CRM screenshots, which YouTube’s automated systems quickly detect. One overlooked detail …
How to Fight Lawyers With the Dollar a Day Strategy
My friend, Brian, told me about how some hedge fund was holding onto millions of dollars of his client’s money. He was exasperated, because this was the life savings to pay for retirement, college, and living for many families he represented. So I bought the names of the executives of the hedge fund, published an article detailing the facts of …
How Sam DeMaio Built MyOneDayBathroom’s Location Service Pages That Google Loves (and Local Customers Trust)
If you’re a remodeling contractor serving New Jersey—like Sam DeMaio of myonedaybathroom—you already know local visibility on Google can make or break your business. It’s not enough to have a sleek website; you need to craft Location Service Pages (LSPs) that demonstrate real-world proof of your expertise, win the trust of your audience, and ultimately rank well in local searches. …
Local Service Business Website Checklist
This checklist is part of the quick audit process, ensuring local service business websites are optimized for SEO, user experience, and conversion. This checklist should be use for VAs and agency leads to ensure client’s websites are functional and performing. The goal is to validate that the website is structured correctly to rank well on Google and generate quality phone …
The Power of Mentorship: A Conversation with Zachary Regan on Building Genuine Relationships
During a recent conversation with Zachary Regan on his podcast, we explored a topic close to both our hearts: the power of mentorship for young adults. Zac is the owner of Why Real House Stories, a marketing and sales agency that helps entrepreneurs thrive online. He has a great understanding of social media marketing and how to design frameworks for …





