Gavin Lira cold-called a marketing agency owner named Spencer X Smith when he was still a senior in high school. He did not ask to pick Spencer’s brain. He left a voicemail offering a specific Instagram growth strategy that he could tell Spencer was not using. Spencer called back ten minutes later. That single phone call launched the network that …
Most people who run YouTube ads for roofing target consumers searching for “roof repair near me” or “best roofer in Atlanta.” That makes sense if you sell roofing services directly to homeowners. But we sell to roofing companies, not their customers, and that changes every targeting decision in the campaign. We set up a YouTube ad campaign inside Google Ads …
Dennis Yu gave Claude AI a plain-English brief to promote his interview with Erik Huberman on YouTube. Claude built the entire Google Ads campaign — targeting, bidding, creative, and launch — without a human touching the interface. Here is the full breakdown of how it was done, what it cost in tokens, and what came from BlitzMetrics guidelines vs. AI knowledge.
Gavin Lira built a system for turning press features and podcast bookings into measurable revenue. Learn his 5-step framework.
Gavin Lira delivered 98 podcast bookings and 39 press features for Liquivida through The Empathy Firm. See the real deliverables and results.
Gavin Lira shared an internal memo at The Empathy Firm outlining his exit plan, revealing a leadership style built on delegation and trust.
Behind the scenes of how BlitzMetrics published 10 articles honoring Gavin Lira in a single content production session.
Inside the repeatable system Gavin Lira built at The Empathy Firm for booking high-profile podcast guests and launching books.
Dennis Yu and Gavin Lira explain why niching down and building referral networks beats cold outreach for agency owners and service providers.
How Gavin Lira grew from 12 to 7,600 Twitter followers in 8 weeks using the FGF framework for social media growth.
Gavin Lira shares his philosophy that embracing discomfort is the foundation of success in PR, business, and life.
Gavin Lira demonstrated how to speak a full book in 90 minutes using structured conversation and AI transcription. See the exact process.
