This guide follows the same task documentation standards and 8-part document architecture we use for all BlitzMetrics training. Listen Notes is one tool in a larger podcast inventory system — see our podcast YouTube inventory SOP for inventorying a client’s YouTube podcast channel, and our podcast appearances inventory guide for the full multi-platform process. How Listen Notes Finds Podcast AppearancesRSS …
Hiring a Teenager to Manage Your Social Media Is a No-No?
Everyone has an opinion about this. Some business owners swear it’s a mistake. Others have done it quietly and gotten great results. The conventional wisdom goes something like this: teenagers don’t understand business, they post memes, and they’ll embarrass your brand. So you should hire a “real” social media manager, someone with a degree, a portfolio, and a monthly retainer …
How Stuart Draper Runs a Mastermind That Actually Changes Founders’ Marketing Forever
Stuart Draper invited me to his Island Park Retreat to spend a few days with a group of founders and investors. Stu didn’t just ask me to give a keynote and leave — he had me hang out, eat meals together, and do a live podcast interview in front of his mastermind group. That kind of generosity tells you everything …
How Sam Winsbury Grew Dennis Yu’s LinkedIn by Posting as Him — And the Engagement Playbook Behind It
What if I told you a 22-year-old was secretly posting on my LinkedIn — as me — and driving thousands of dollars in revenue from it? That’s exactly what happened when I handed the keys to my LinkedIn account to Sam Winsbury, the Founder and CEO of Kurogo. Over the course of several months, Sam studied my voice, analyzed what …
Everything You Need to Know to Have a Successful Podcast — The Definitive Guide
This is the single page where everything about podcasting lives — how to start one, how to grow one, the mistakes to avoid, how to repurpose content from episodes, and how to use podcasting as an authority-building engine. Below is the framework, followed by references to every relevant episode Dennis Yu has produced or appeared on about this topic. Why …
How We Use Podchaser to Amplify Authority and Repurpose Podcast Content
This guide follows the same task documentation standards and 8-part document architecture we use for all BlitzMetrics training. Podchaser is one tool in a larger podcast inventory system — see our Listen Notes walkthrough for the companion discovery tool, and our podcast appearances inventory guide for the full multi-platform process. How Podchaser Surfaces Podcast CreditsCreator ProfilesTagged by nameCommunity CreditsListener suggestionsSocial …
7 Ways Phil Mershon Helps Companies Create Unforgettable Customer Experiences
There’s a moment I keep coming back to. Phil Mershon is sitting across from me at a restaurant — this was back in December 2021, one of many meals we’ve shared over the years — and he’s not checking his phone, not looking around the room. He’s fully present, asking thoughtful questions, genuinely interested in what’s going on in my …
The Wikidata SOP: How We Tune Entities for Google Knowledge Panels and LLM Citations (With Real Before-and-After Data)
Most people think claiming a Knowledge Panel is the finish line. It’s not — it’s barely the starting line. I learned this the hard way when Trenton Sandler reached out to me. He’s a D1 distance runner at LSU with 43,800 YouTube subscribers, 34,400 Instagram followers, and 37,800 TikTok followers. He claimed his Knowledge Panel. His confidence score in our …
The Real Secret Behind AI Marketing for Contractors — Marketing Mechanic Episode 26
AI marketing is everywhere but most of what agencies sell under that label is repackaged basics or snake oil. Here is what actually works for contractors: using AI to amplify real expertise, not replace the fundamentals.
Why Home Shows Are Your Roofing Company’s Secret Weapon
Home shows connect roofing, siding, window, and exterior companies directly with homeowners who are actively researching improvements. Even if a lead doesn’t close on the spot, these face-to-face interactions build lasting brand familiarity that pays off later. The Awareness Gap in Home Services Sixty percent of potential customers have never heard of your local roofing or exterior company. They default …
How We Keep Winning: Another Baseless Case Against Me Gets Tossed
How We Keep Winning: Another Baseless Case Against Me Gets Tossed In February 2026 the latest attempt to weaponize the courts against me quietly collapsed. Once again, the facts prevailed and the charge was dismissed. This isn’t a one‑off; it’s part of a pattern. I’m sharing the details here because people need to see how lawfare works, and how to fight …
Jason Amato: Home Services Hall of Famer Turning Social Proof Into Search Rankings
Jason Amato has trained on national stages, been inducted into the Home Services Hall of Fame, earned back-to-back Trainer of the Year awards, and received personal endorsements from people like Ken Goodrich and Tommy Mello. He has over 200 video recordings, a podcast, a Facebook following of more than 6,000 across his profiles, and two decades of proof that he …