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When it comes to building your personal brand and establishing credibility, few things are more powerful than positive mentions from authoritative sources. In this guide, we’ll walk you through what that looks like in action—using Dennis Yu as our lighthouse example.
Dennis has been in the digital marketing world for over 30 years.
Over time, he’s collected hundreds of positive mentions across TV interviews, media articles, social posts, and more. In this article, we’ll show you how to document, score, and repurpose these mentions to build authority and attract new opportunities for your own business.
Why Positive Mentions Matter
Positive mentions are third-party validations—testimonials, shoutouts, articles, or interviews where others say good things about you. When someone credible speaks positively about you, it builds trust with your audience faster than anything you say about yourself.
Capturing and repurposing these mentions helps you:
- Build your Google Knowledge Panel.
- Strengthen your social proof.
- Fuel content for repurposing within the Content Factory.
- Attract new clients and speaking gigs.
These positive mentions can then be formatted into how it applies within the Topic Wheel and whether it’s a How, Why, or What video.
Dennis Yu’s Positive Mentions Scored:
Here’s a list of 15 positive mentions by high authority sources for Dennis, in no particularly order:
- CNN Interview:
Link:
Who Says It: CNN
Date: 2020/01/26
Topic: Digital Marketing
Why/How/What: What
Edit_Flag?: No
Authority Who: 10
Authority Where: 9
Authority What: 10
Authority Total: 29/30
- Wall Street Journal Interview:
Link:
https://www.wsj.com/articles/SB10001424052970204662204577199460106172008
Who Says It: WSJ
Date: 2012/02/03
Topic: Digital Marketing
Why/How/What: What
Edit_Flag?: No
Authority Who: 9
Authority Where: 8
Authority What: 9
Authority Total: 26/30
- NPR Article:
Link:
https://www.npr.org/2009/11/28/120909144/-facebook-games-invite-spammers-to-play
Who Says It: NPR
Date: 2009/11/28
Topic: Digital Marketing
Why/How/What: How
Edit_Flag?: No
Authority Who: 10
Authority Where: 8
Authority What: 9
Authority Total: 27/30
- My Worst Investment Ever Podcast:
Link: https://myworstinvestmentever.com/ep421-dennis-yu-dream-big-start-small/
Who Says It: Andrew Stotz
Date: 2021/07/26
Topic: Entrepreneurship
Why/How/What: How
Edit_Flag?: No
Authority Who: 7
Authority Where: 7
Authority What: 8
Authority Total: 22/30
- Digital Marketer Podcast
Link: https://www.digitalmarketer.com/podcast/digitalmarketer/dennis-yu/
Who Says It: Digital Marketer
Date: 2020/12/31
Topic: Digital Marketing
Why/How/What: How
Edit_Flag?: No
Authority Who: 7
Authority Where: 8
Authority What: 8
Authority Total: 23/30
- Social Media Examiner:
Link: https://www.facebook.com/watch/?v=10155850596479383&_rdc=1&_rdr#
Who Says It: Social Media Examiner
Date: 2017/11/05
Topic: Digital Marketing
Why/How/What: How
Edit_Flag?: No
Authority Who: 8
Authority Where: 7
Authority What: 7
Authority Total: 22/30
- LA Times Article:
Who Says It: LA Times
Date: 2013/01/08
Topic: Digital Marketing
Why/How/What: Why
Edit_Flag?: No
Authority Who: 8
Authority Where: 8
Authority What: 7
Authority Total: 23/30
- New York Times:
Who Says It: New York Times
Date: 2012/07/30
Topic: Digital Marketing
Why/How/What: Why
Edit_Flag?: No
Authority Who: 9
Authority Where: 9
Authority What: 7
Authority Total: 25/30
- Tech Crunch Article
Link: https://techcrunch.com/2009/11/01/how-to-spam-facebook-like-a-pro-an-insiders-confession/
Who Says It: Tech Crunch
Date: 2009/11/01
Topic: Digital Marketing
Why/How/What: Why
Edit_Flag?: No
Authority Who: 7
Authority Where: 9
Authority What: 7
Authority Total: 24/30
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.