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Dr. Hugh Flax, owner of Flax Dental in Atlanta, GA, is a recognized expert in cosmetic and restorative dentistry. As a former president of the American Academy of Cosmetic Dentistry (AACD) and an internationally recognized lecturer, he has contributed to advancements in the field through innovation, education, and leadership.
During a recent Zoom session with David Meerman Scott, key opportunities emerged to strengthen Flax Dental’s digital presence. The discussion highlighted ways to expand visibility for high-intent, non-branded keywords, optimize service pages for search engines, and leverage targeted paid advertising for greater reach.
Beyond his professional accomplishments, Dr. Flax’s work directly impacts how patients search for expert dental care online. By reinforcing his experience, expertise, authority, and trustworthiness (E-E-A-T) through SEO-rich content and 100+ indexed pages in Google Search Console, Flax Dental can solidify its position as a top resource for patients seeking advanced cosmetic and restorative treatments.
Flax Dental’s website effectively showcases its services and Dr. Hugh Flax’s credentials, which is beneficial for building trust and authority.
Flax Dental’s SEO performance shows a mix of progress and challenges. The website has a Domain Rating (DR) of 32 and a URL Rating (UR) of 19, indicating moderate authority. With 1.1K backlinks from 206 referring domains, the site has a solid foundation, though it recently lost 11 backlinks.
To strengthen authority, they should focus on earning high-quality backlinks through guest posts, outreach, and leveraging Dr. Flax’s reputation in the dental industry.
In terms of organic search performance, Flax Dental now ranks for 329 keywords, gaining 27 new ones, but traffic has remained almost the same at 55 visitors. This suggests that while visibility is improving, the content may not be fully optimized for high-intent, non-branded keywords.
Since most traffic comes from branded searches like “Flax Dental” and “Dr. Flax,” Dr. Flax needs to target broader, high-search-volume terms related to cosmetic and restorative dentistry. Optimizing service pages and blog content with local SEO keywords (e.g., “best cosmetic dentist in Atlanta“) will help attract new patients.
Additionally, the paid search strategy is underutilized, with only one targeted keyword and no traffic from ads. Investing in Google Ads for high-intent searches like “veneers in Atlanta” or “dental implants near me” can help bring in more qualified leads.
Their Google My Business profile shows that while many find Flax Dental through branded terms, a notable number also discover it using the generic search “dentist near me“.
While this is a strong sign of brand recognition, they have an opportunity to expand their reach beyond branded searches and attract more patients searching for:
✅ Cosmetic Dentist in Atlanta
✅ Smile Makeover Near Me
✅ Best Dentist for Veneers in Atlanta
To achieve this, Dr. Hugh Flax should optimizing Flax Dental’s website by:
- Publishing more educational content—like this blog post—to target broader search queries.
- Expanding their indexed pages on Google to surpass 100+ indexed pages, boosting our overall search visibility.
- Enhancing local SEO to rank higher for “dentist near me“—a keyword that already appears in their Google My Business (GMB) insights.
Building Authority & Trust
Google prioritizes expertise in health-related fields, and Dr. Flax’s credentials are a goldmine for SEO authority. By showcasing:
✔️ His AACD accreditation and leadership roles,
✔️ Published work in over 50 industry journals,
✔️ Advanced techniques in laser and digital dentistry,
Additionally, expanding the website to 100+ indexed pages in Google Search Console can further improve rankings for competitive dental search terms.
The Next Step: Spreading the Word
Implementing the Dollar-a-Day strategy can effectively enhance Flax Dental’s digital marketing efforts. By analysing performance metrics such as engagement rates and conversions, they can identify high-performing ads— “winners”—and scale them accordingly.
Additionally, enhancing lead tracking and management through tools like Weave is crucial for maximizing conversion rates. By implementing these strategies, Flax Dental aims to boost its online presence, attract more patients, and achieve long-term success in the competitive dental industry.
By doing this, we can not only celebrate Dr. Flax’s incredible impact but also boost Flax Dental’s digital presence—ensuring more patients find Atlanta’s top cosmetic dentist when searching for their perfect smile.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.