The LIGHTHOUSE Strategy: Scaling, Retention, and Authority in Digital Marketing

I was on the Conquer Local Podcast with Jeff Tomlin, discussing how marketing principles never change—only the tools do. Last week in Las Vegas, I watched RFK Jr.’s Secret Service entourage in action. And it made me realize—I would never want to be that famous. But there is a key lesson here for digital marketing: people trust authority figures. When …