Scale Your Agency with the Content Factory and LIGHTHOUSE Strategy

We have over 42,000 people in the Digital Marketing with Dennis Yu Facebook group, where I regularly post jobs and hire talent. Recently, I got a new client, Zach Reese, a roofer in Atlanta. For him, I hired three people: a content person, a video person, and an ads person. These hires came directly from the Facebook group. They saw …

Do Not Give Your Money to Nathan Zeal of Zeal Media

I have been friends with Michael Houg for ten years. He is a mortgage broker. He signed up for Nathan Zeal of Zeal media’s marketing plan and spent $2,100, on top of it, $300 a month of ad spend for five months. So he’s out almost $4,000, but he received no results. So he texted me, and this is what …

Have Your LIGHTHOUSE Strategy in Place to Build Unstoppable Brand Authority

Their audience respects you because they already respect the person who is the LIGHTHOUSE. A LIGHTHOUSE lets you teach by quoting someone with higher authority and showcasing what they’ve done. It’s not because of testimonials; it’s about meaningful collaboration and creating real value together. Here’s Some Advice for You If you’re talking to clients, professionals, or experts in any area, …

Good Tiktoks Generate Authority and Leads

Raw food sometimes is better than cooked food. The key to TikTok and social media in building authority is; to show people what you are doing. You should not just be talking about the program to get attention. You need to have a call to action at the end and a good hook. You can upload any TikTok from the …

5 Ways to Turn Boring Attorney Websites into Entertaining Ones

If you visit attorney websites, you will see most of them using the same formula of mentioning their qualifications, FAQs, and services offered — missing the local service business website checklist essentials. My website was no exception, and I am an attorney by profession. It was the day for me when San Francisco Small Business Development Center and the Public …

XYZ Method and How It’s Powerful

Most small businesses or marketing agencies start out by saying “yes” to everything. This is not surprising because when you’re figuring out how to generate leads, the focus is often on getting money through the door as quickly as possible. And sure, in the short term, that might seem like the easiest way to gain traction. More customers mean more …

Zach Reece: Getting To Know the Man Behind Colony Roofers

Zach Reece is the Chief Operating Officer of Colony Roofers, a highly successful Atlanta-based roofing business serving residential and commercial clients — a local service spotlight success story.  Zach’s mission as an entrepreneur is two-fold. He dedicates his time both to running a highly successful roofing business and to providing financial advice and guidance to business owners and entrepreneurs.   As …

How Does TikTok Fit in with Running An Agency

Let’s start with the example of Steven Hena. He and his brother, during school days, decided to open a TikTok account and make some funny videos, recording some pranks. Two such videos went viral. One was a prank he did on his brother that got 7.5 million views, and the other got 7.1 million. However, once he started posting more …

The First Component of TikTok Videos – The Opening Hook

In TikTok, we all know that the emphasis is on video posts. The opening hook is the most important part of a 15-second to one-minute video. And we’ve interviewed a ton of Tik Tokers and looked at the ones that didn’t work. So every time, it’s the hook that matters the most. So what is it that you can do …

business

Local Business Dentist Schema: 10 Step Guide

In today’s online world, it is important to include as much information as possible on your practice’s website to ensure your business can be easily found by potential patients through proper SEO. One way to do this is to include local business dentist schema on your website. Schema is a type of structured data that helps search engines understand the …