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In a world full of $10,000 online coaching programs and influencer fantasies, there’s a quieter and more powerful movement happening among young adults.
They’re skipping the gurus and starting real businesses by helping their parents’ local service companies win on Google.
No fluff. No fake urgency. Just real tools, free training, and results that speak for themselves.
In this article, we’ll show you how you can help your parents with digital marketing and take it to the next level through repeatable excellence.
Why Your Parents Are Your First Client
Local service businesses like appliance repair, HVAC, remodeling, roofing, or private medical practices have one thing in common: they’re great at what they do, but terrible at digital marketing. Their websites are outdated, their reviews are scattered, and their online presence is almost nonexistent.
That’s where you come in.
Jack Wendt is a 20-year-old who never went to college.
His first clients? His best friend’s parents—an orthopedic surgeon and an ophthalmologist. By following our framework in the Content Factory, he helped them start ranking in days for keywords like “knee replacement” and “cataract surgery.”
If he can do it, you can too.
The Step-by-Step Blueprint (It’s All Free)
This isn’t a $5K mastermind. Everything is published and taught openly by our team and the team at HighRise Influence.
Start with your family business and follow these proven steps:
- Do a free SEO audit using the checklists on highriseinfluence.com
- Build a full, detailed bio for the founder (not a two-line “About” blurb).
- Repurpose video using the Content Factory’s four stages.
- Push testimonials across all review platforms.
- Publish media-rich articles on high-authority properties like our own website at BlitzMetrics.
One of our appliance repair clients with a $10M/year business called this process “the best ROI we’ve ever seen.”
EEAT in Action
Google rewards Experience, Expertise, Authoritativeness, and Trust. Here’s how to apply EEAT here:
- Experience: Film your parents doing their work—installing an HVAC unit, performing surgery, or repairing a fridge.
- Expertise: Build a deep, detailed bio using AI tools that highlight credentials, years in business, and community involvement.
- Authoritativeness: Publish real stories on our media properties to pass link equity.
- Trust: Showcase reviews, awards, and case studies across Google, Yelp, and Facebook.
Want examples? Just Google:
- “Caleb Williams BlitzMetrics“
- “Chris Crone digital marketing”
- “Nautical Bowls SEO”
How Fast Can You Get Results?
We’ve seen local businesses ranking on key terms within 48 hours of publishing properly structured content.
- Jack’s orthopedic surgeon client started ranking for “knee replacement Northfield Minnesota” within two days.
- Another client with 190 locations saw visibility boosts the same week we updated their digital foundation.
This isn’t magic. It’s math + process. All backed by SOPs which can be automated through hiring VAs.
From One Client to Ten
Once you get results for your parents’ business, it’s easy to scale:
- Find similar businesses in the same niche
- Use the same tools and systems
- Leverage published case studies as proof
For example, if you helped a roofer rank, use that exact template to approach 10 more roofing companies.
Keigan Cathey runs an agency which primarily helps roofers. Marko Sipila runs an agency that does over 7 figures helping concrete coating companies with their Facebook Ads.
Both of them demonstrate repeatable excellence and service one type of client, making the whole process easier.
What You’re Really Building
This is more than SEO. You’re building:
- A micro-agency around a niche.
- A portfolio of proven results.
- A team of VAs you can hire globally.
- A career without debt or gatekeepers.
Jack now runs his own agency, makes five figures a month, and employs VAs worldwide. In just 18 months, he went from no experience to helping real businesses grow.
His students? Business owners with $10M+ in revenue. And they’re calling what we do “the best marketing they’ve ever had.”
If you’re a young adult wondering how to make your first $1,000—start at home. Help your parents rank on Google.
Don’t buy the hype. Don’t go into debt. Just follow the frameworks, show your work, and let the results speak.
We’re here when you’re ready.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.