If there’s one thing Dennis Yu has mastered, it’s creating content at speed.
He can film a video in the middle of a crowded street, while walking through a hotel lobby, or even at the dinner table. It doesn’t matter—he just gets it done.
And by the time most people are still workshopping their first hook, Dennis has already posted to every social platform and moved on to the next piece of content.
That’s not just hustle—it’s a system. A mindset. And a habit that most creators never develop because they’re stuck chasing perfection.
I’ve been there. I’m still there sometimes. I want every post to be polished. I want the video to have clean cuts, great audio, strong messaging, good lighting. But here’s the truth: I rarely publish perfect content. I just delay imperfect content that could have already made an impact.
And I know I’m not alone in that.
Why Most People Don’t Publish (Even When They Want To)
Dennis outlines this clearly in the Power of One Minute Videos article:
People don’t post because they overthink. They get caught in a loop of excuses that sound like:
- “I’m too busy.”
- “I don’t have the right gear.”
- “I’m not good on camera.”
- “I don’t know what to say.”
- “It needs to be more polished before I hit publish.”
But the truth is, the message matters more than the medium.
You don’t need a full production setup. You don’t need a team of editors.
You need your phone, your voice, and the courage to speak.
The One Minute Video framework is built around exactly that.
It’s not about perfection—it’s about reps. Practice. Volume. Momentum.
And it’s been game-changing for me.
My Journey with Content Paralysis
For a long time, I was afraid to show up publicly.
It wasn’t until I was scouted as a fashion model that I felt like I had a “valid” reason to post. But even then, people judged. And they still do.
What I’ve learned: people will judge no matter what you do—so focus on serving, not pleasing.
You’re not creating content for critics. You’re creating it for the people it will resonate with.
And often, the people who won’t comment are the ones who need your message the most.
They’re watching. They’re listening. They’re learning from you.
Progress Over Perfection: The Power of Just Hitting Record
One-minute videos are the perfect training ground because they remove the pressure.
You don’t need a script. You don’t need a teleprompter. You just need an idea and a willingness to share.
And that’s how you refine your personal brand—not by over-editing, but by showing up consistently and letting your message evolve over time.
I’m learning to do that. And I’m getting better every time I press record—even if it’s not perfect.
Because done is better than perfect, and published is better than sitting in your drafts.
The Real Takeaway
Whether you’re building a business, growing a personal brand, or just trying to improve your communication skills—consistent content creation is one of the most powerful tools you have.
And the only way to get better is to start.
So if you’ve got an idea in your head, pull out your phone, record a quick video, and share it.
Don’t overthink it. Don’t wait for the perfect time. Just post it.
Then do it again tomorrow. And the day after that.
That’s how the momentum builds.
That’s how you find your voice.
That’s how you start standing out.
One minute at a time.