In a recent Office Hours session, we looked at how Brady Sticker is winning in the Church Marketing vertical and setting an example for others by executing a powerful combination of digital marketing and business growth strategies. Brady Sticker runs ChurchCandy, helping churches grow using Facebook and Meta Ads. He’s a pastor’s son, and he’s planted a lot of churches. …
The LIGHTHOUSE Strategy: Scaling, Retention, and Authority in Digital Marketing
I was on the Conquer Local Podcast with Jeff Tomlin, discussing how marketing principles never change—only the tools do. Last week in Las Vegas, I watched RFK Jr.’s Secret Service entourage in action. And it made me realize—I would never want to be that famous. But there is a key lesson here for digital marketing: people trust authority figures. When …
How We Used Deep Research to Build Colby Davis’s Content Library
During Office Hours this week, we broke down how to use AI the right way—by doing real research, not generating fluff. Our test subject: Colby Davis, CEO of Davis Painting, one of the largest residential painting companies in the U.S. Despite running a major company, Colby had very little personal brand presence online. No strong Google profile. No articles about …
Jonathan Mast’s AI Entrepreneurs: How 50+ Business Leaders Use AI to Amplify Experience & Build Trust
If you’re an entrepreneur still thinking AI is only for coders and Silicon Valley startups, you’re missing the big opportunity. In this Coach Yu Show, I sat down with Jonathan Mast, founder of White Beard Strategies and a strong advocate for AI-driven success. His insight is clear: AI isn’t just for the tech-savvy. It’s a tool that enhances expertise, opening …
Rethinking Influence: Lessons from Jack Wendt’s Approach
In a digital world where visibility often overshadows value, Jack Wendt built his respected brand quietly—through results, genuine relationships, and strategic systems. His approach challenges the idea that constant content equals credibility, reminding us that true influence comes from real impact, trust, and becoming irreplaceable.
Why Jack Wendt Doesn’t Need to Post Daily to Be a Power Player
Jack Wendt didn’t build his brand by chasing likes or posting daily. He built it through results, relationships, and systems that scale. In this conversation, he shares how real authority is earned offline—and why being valuable beats being visible.
The Hidden Cost of Mindless “Reply All”
That you shouldn’t reply all unless it’s actually valuable to everyone.The more people you’re replying to, the more careful you should be. Jensen Huang, founder of Nvidia — one of the world’s most valuable companies — has a saying: “If you send it, I will read it.” We operate the same way. But we only want to read things that …
How Erik Huberman Cracks the Code to Agency Growth in the Age of AI
What’s one piece of advice you wish you’d heard before starting your own marketing agency? In this episode of the Coach Yu Show, I talk with Erik Huberman, founder of Hawke Media, about how he built his agency from the ground up. Erik shares what’s worked, what hasn’t, and where he sees the future of digital marketing and AI. Over …
Want a MarketScale Contributor Account? Here’s How We’ve Helped Our Clients Establish Powerful Authority
Want to be recognized as a leader in your industry? MarketScale is a leading B2B platform that connects professionals and industry leaders through insightful content and strategic visibility. At BlitzMetrics, we’ve successfully set up MarketScale contributor accounts for numerous clients, helping them amplify their professional presence. Here are the clients whose contributor accounts we’ve established: Glenn Vo, a dental professional, …
How to Write an Article Honoring Someone
The best way to build relationships is by publicly recognizing the people who’ve helped you. Write a detailed, honest article about them—not about yourself. Honoring someone doesn’t start with tools — it starts with understanding. Before anything else, you need to know their goals, what they stand for, the kind of work they do, and how your experience with them …
What Should My Google Business Profile Address Be?
Setting up a Google Business Profile (GBP) can be challenging for businesses without a storefront or those operating from home. Choosing the wrong address can hurt rankings, lead to suspensions, or reduce customer trust. This guide outlines specific strategies, best practices, and case studies to help you manage your GBP effectively. For specialized training on managing GBP, check out our …
Why SEO Pros Focus on Enhancing Existing Articles Over Creating New Ones
The best SEO pros know that the real secret to long-term rankings is not creating endless new content—it’s making existing content even better. This principle aligns with the 80/20 rule—focusing energy on what already works rather than always starting from scratch. Google rewards high-quality, well-maintained content, and doubling down on past winners often yields better results than chasing new, unproven …