Despite the rapid evolution of digital marketing channels over the past two decades, one method remains remarkably effective — door knocking. While it may not have the technological flash of paid media or the scalability of email automation, it continues to deliver one of the most critical components of lead generation: genuine human connection. In the pursuit of efficiency, many …
Ever given a talk in front of a live audience—with no script, no slides, and no backup plan? That’s what Dylan Haugen did at the JVA Align Summit, where we spoke to a room full of volleyball club directors about using AI in their programs. Dylan is 17. He’s been building his brand since age 11, has over 100 million …
Richard Schimel, an attorney based in Rockville, Maryland, representing Benson Fischer and Zivzo LLC, has issued threats of legal action against digital marketing expert Dennis Yu. Schimel has accused Yu of defamation, trade libel, invasion of privacy, and has hinted at potential extortion charges, based on internet postings regarding Fischer and his company. According to emails sent by Schimel, he …
The Enduring Power of Local Radio In an era dominated by streaming and social media, it’s easy to overlook the enduring influence of local radio. Yet, for businesses looking to build trust and establish a strong community presence, local radio remains one of the most powerful and personal forms of marketing. With loyal listenership, community integration, and real-time reach, radio …
“Most law firm owners think they have a people problem. What they really have is a systems problem.” Anthony Karls Growth rarely fails from a lack of effort, but it breaks down when there are no systems to absorb that effort. Anthony Karls develops his expertise from direct experience building and operating a law firm and systems that last long. …
How to Speak Like a Pro and Get a Standing Ovation Most people fear public speaking more than death. But public speaking isn’t about being perfect—it’s about helping others. In a recent conversation between Dan Leibrandt and Dennis Yu, they explored what separates forgettable speakers from impactful ones, and how using stories, emotional pacing, and simple techniques can move an …
Boosts in Basecamp are meant to be quick reactions. But when you boost a comment meant for me, thinking you’re being helpful or showing acknowledgment, you’re actually causing problems. Here’s why this seemingly innocent action breaks our communication system. Boosts Are One-on-One Messages When you boost something, it sends a private alert only to me. No one else on the …
When someone searches your name, does Google return content you control? Or are you lost in a mix of unrelated results? That question became the focus of a tactical training Dennis Yu led for the Sims Distillery community on May 2, 2025. In a one-hour session with Henry Sims and his mastermind group, Dennis broke down how personal brands can …
When a hailstorm hits, your home’s roof becomes the first line of defense. The aftermath often leaves homeowners scrambling to find a reliable contractor. But not all hail damage repair companies are created equal. The key to protecting your home—and your investment—lies in choosing a local expert who embodies the highest standards of professionalism and care. Here’s what sets the …
As a local business, success isn’t just about products or services—it’s also about the relationships you build in your community. At Infinity Exteriors, we’ve seen first-hand the incredible value of giving back through local initiatives, including our recent sponsorship of the Brat with a Cop event with the Milwaukee Police Department and the Cops & Kids Foundation. Here’s why getting …
I first met Dionne Malush on a Sims Distillery call, where her ability to blend art, business, and leadership into a coherent, grounded practice immediately stood out. One moment that still makes me smile: I sent Dionne a pair of socks with her face on them, and she posted, “Does this mean I have made it when I find my …
If you’re a local service business – plumber, roofer, attorney, landscaper, med spa, dentist – and you’re not showing up on Google, you’re leaving money on the table. I sat down with Liana Ling at DigiMarCon to break this down – how any local business can rank with just a phone and a $1/day budget. People aren’t searching for you …
