During #ICON14, Jon Acuff, A New York Best Selling author’s secret of Social Media has been revealed. Why during this specific event you may ask? Because he believes in Infusionsoft just like we do! What was the secret you might ask? “It’s about the People!” When using Facebook, the people are the most important part! Such a simple phrase yet …
Have you seen the new video ad unit on Facebook?
Have you noticed videos automatically playing in your Facebook newsfeed lately? Ryan Carter from Parachute Media has, and was so excited, he shared his thoughts. Over the past week, he counted the number of different types of content in his feed. On average, 26 out of 30 posts were videos uploaded to FB that auto-play. “Is Facebook trying something new …
Yes, you can now say “Facebook” in your ads again!
It used to be that anything mentioning Facebook, whether in text or image, got immediately rejected as an ad. So we had to “How we got killer social engagement” instead of “15 ways to drive leads via Facebook ads”. Anyone who does Facebook ads for a living can rejoice. An early Friday to you! If you’re a real pro, you’d leverage the new …
Why PPC and Content Marketing are now the same: Cycle Explained
We believe that PPC and content marketing are now the same thing. Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc… The above diagram is the framework that drives social- This is why: Goals: Each business has a story. The founder, CEO, or President has …
Michael Jordan may have helped the Chicago Bulls to 6 NBA titles… but he’s hurting their Social Media Engagement!
By: Aarun Rumbaugh Michael Jordan, the NBA’s best player yet, was a machine. Averaging 30 points per game in his career, and bringing 6 National titles to the Chicago Bulls, this phenomenon is praised in Chicago almost as a god of basketball. Through all the mix of him being a great basketball player, do Bulls fans actually realize some of …
How did NBA Team’s Fans React to their Team’s Playoff win or loss?
By Aarun Rumbaugh By: Aarun Rumbaugh How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs? The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT). Portland gained 12,000 more storytellers via their win. Washington came up with a surprising win against the Chicago Bulls, adding …
Does your brand actually matter anymore?
In a world of free flowing information, is your brand still relevant? Ashish Braganza, director of global business intelligence at Lenovo, thinks that developing a brand is key. With a minor presence in North America, they have seen the struggles of pushing into the market, but their development in has paid off. By having a longer lead time before any …
NBA Fans are Getting Excited for the Playoffs!
By Aarun Rumbaugh Today was the first day of the NBA playoffs. I thought it would be interesting to see which teams fans are most excited and engaged in today’s match-ups. We found the difference between the team’s PTAT% (People talking about This, also known as 7 day storytellers) on Facebook from Friday (4/18) to today (4/19). Monitoring PTAT changes …
Facebook has 74% of the NBA’s fans… and they’re more loyal
By Aarun Rumbaugh In fact, the stronger the team, the more Facebook fans they have. Chicago is at 91%, while Charlotte is at 50%. The top 50% of teams have 16.5% of their fans living in their home metro area. The bottom half average only 9.8%. Is Facebook a barometer of real world loyalty? The Lakers, at 24 million fans, are …
Lawyer beats Coca-Cola hands down not in a courtroom, but on a waterslide
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share By Enrique J. Gonzales One San Diego lawyer had more buzz on Facebook last week than all of Coca-a-Cola – one of the largest consumer product brands on the planet. Immigration lawyer Jacob J. Sapochnick trumped …
Your killer PR team works for a dollar a day!
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Imagine being able to hire a top notch PR team that could tell your story to the press, industry influencers, and potential customers? Normally, they charge $7,500 a month for a basic retainer, but you get …
How Dalworth Restoration is growing their Facebook presence and engagement.
Dalworth Restoration is a damage restoration company around the Dallas-Fort Worth area. In the past, They were pulling $70 in spend with a CPF (cost per fan) of between $3 and $23 across 3 campaigns. 3 promoted posts didn’t do much. We followed a 3 campaign strategy of audience, engagement, and conversion, neatly tending and applying “miracle-gro” to our audience garden. …