As a local service business your only goal is getting inbound calls for your service. The trouble is – how do you measure which calls are translating to appointments and which are a waste of time? You probably have a GMB, Facebook page, and online ads. How do you measure the quality of calls coming from each location? You use …
How TLS Insulation Can Build Their SEO and Drive More Leads in Sarasota and Tampa
TLS Insulation is an insulation company based on Southwestern Florida specializing in insulating homes and businesses. Their biggest markets include Sarasota, Ft. Myers, and much of Pinellas County. They have many keywords covering different search queries you might expect from an installation company. For example, some of the keywords include “brown attic insulation” and “insulation companies sarasota”. Ideally, they should …
How Matt Smith at Caliber Gutters Can Improve His Website’s SEO and Get More Calls
Matt Smith owns Caliber Gutters, a gutter installation company in San Diego, California. Caliber Gutters has the same goal as almost every local service business – to get more calls in for his businesses. In this digital audit, Matt discussed the hurdles and goals his gutter installation business faces in the bustling market of San Diego. The session revealed several …
How EternaTurf Can Lay The Groundwork For SEO Success
Chris Cathey runs EternaTurf, a grass turf installation company in Louisville, KY. EternaTurf also has locations in Sarasota, Lexington, South Carolina, and Tucson – making this a national company with many locations all across the country. We audited Chris’ website to show him what he’s missing and offer a blueprint to lay the groundwork for SEO success. To conduct a …
Why Local Service Businesses Like Southern Values Cooling and Heating Should Use WordPress For Their Website
Local service businesses want one thing: to make the phone ring. But local service business owners face a problem, their website is not optimized for Google’s E-E-A-T standards. These are experience, expertise, authority, and trust. To build their site, maybe they messed around with other website builders and did it themselves. Maybe they paid $20,000 to a web development agency. …
How Showcase Remodels and One Day Bathroom Can Renovate Their Website and SEO
Sam DeMaio has a Showcase Remodeling business outside Philadelphia in Washington Township, NJ. Showcase Remodels want to improve their website SEO and focus more towards One Day Bathrooms, a microsite that focuses mainly on bathroom remodeling since many of their customers are older 55+ that want to remodel their shower into a bathtub. Showcase Remodeling is currently getting most of …
How The Thermal Spray Depot Can Improve Their Website SEO
Bob McDemus runs the Thermal Spray Depot – a supplier of thermal sprays which are used to apply materials onto a surface to enhance its properties or protect it from various forms of wear, corrosion, heat, and electrical conductivity. If you’re like me, you were probably unaware what “thermal spraying” was until I explained it. Bob has been in the …
How Bee Friendly Pest Control Can Make Their Phones Buzz
What does it take with SEO to generate some buzz online? Here’s a unique case study on a local service business doing great work: James Smith owns Bee Friendly Pest Control – a pest control company based outside Philadelphia in Collingswood, NJ. They specialize in safe pest control which harms mosquitoes, flees, and other pests – but doesn’t affect honeybees. …
How Oasis IV Therapy Can Inject Life Into Their SEO in Tampa, FL
Oasis IV Therapy is a mobile IV therapy company based in Tampa, Florida. They specialize in IV drips to combat illness, migraine, nausea, and fatigue. Based on their GMB, they also have over 90 5 star reviews – so they’re clearly good at what they do and have built a strong reputation around it. The owner of Oasis IV Therapy, …
What’s It Like to Spend a Couple of Days in Vegas with Dennis Yu?
A year ago Dennis Yu invited me to fly out to Vegas from a cold email. It was my one and only cold email campaign I’ve ever launched. Surprisingly – he said yes without hesitation. In retrospect, this is probably because he knew he didn’t need my help, but wanted to help me instead. But because we were going to …
Does Your Business Qualify For Google’s Local Service Ads? Here’s How To Tell:
Google Local Service Ads (LSA) are a pay-per-lead advertising platform that allows local service companies to promote their services on Google. LSA Google only charges you for qualified calls. Meaning that if potential customers aren’t actively searching for your service, you don’t pay. Just like having a GMB profile helps you show up when someone is searching for your offer, …
It’s Not About You: Why Promoting Others Is Key To Growing a Personal Brand
Influencers spend everyday talking about themselves. This isn’t effective for sales, connections, or growing brands. You’re probably asking yourself: “But, I’ve got this great idea I want to share with the world. Why shouldn’t I be the one talking?” Simple. It’s more powerful when others talk about you. Take my friend Eric Jones. If I’m Eric Jones and I want …