Bob McDemus runs the Thermal Spray Depot – a supplier of thermal sprays which are used to apply materials onto a surface to enhance its properties or protect it from various forms of wear, corrosion, heat, and electrical conductivity. If you’re like me, you were probably unaware what “thermal spraying” was until I explained it. Bob has been in the …
How Bee Friendly Pest Control Can Make Their Phones Buzz
What does it take with SEO to generate some buzz online? Here’s a unique case study on a local service business doing great work: James Smith owns Bee Friendly Pest Control – a pest control company based outside Philadelphia in Collingswood, NJ. They specialize in safe pest control which harms mosquitoes, flees, and other pests – but doesn’t affect honeybees. …
How Oasis IV Therapy Can Inject Life Into Their SEO in Tampa, FL
Oasis IV Therapy is a mobile IV therapy company based in Tampa, Florida. They specialize in IV drips to combat illness, migraine, nausea, and fatigue. Based on their GMB, they also have over 90 5 star reviews – so they’re clearly good at what they do and have built a strong reputation around it. The owner of Oasis IV Therapy, …
What’s It Like to Spend a Couple of Days in Vegas with Dennis Yu?
A year ago Dennis Yu invited me to fly out to Vegas from a cold email. It was my one and only cold email campaign I’ve ever launched. Surprisingly – he said yes without hesitation. In retrospect, this is probably because he knew he didn’t need my help, but wanted to help me instead. But because we were going to …
Does Your Business Qualify For Google’s Local Service Ads? Here’s How To Tell:
Google Local Service Ads (LSA) are a pay-per-lead advertising platform that allows local service companies to promote their services on Google. LSA Google only charges you for qualified calls. Meaning that if potential customers aren’t actively searching for your service, you don’t pay. Just like having a GMB profile helps you show up when someone is searching for your offer, …
It’s Not About You: Why Promoting Others Is Key To Growing a Personal Brand
Influencers spend everyday talking about themselves. This isn’t effective for sales, connections, or growing brands. You’re probably asking yourself: “But, I’ve got this great idea I want to share with the world. Why shouldn’t I be the one talking?” Simple. It’s more powerful when others talk about you. Take my friend Eric Jones. If I’m Eric Jones and I want …
How To Improve Your Local Service Ads: Be Good At What You Do
Ready to start making the phone ring? Hundreds of thousands of local service providers are using Local Service Ads in the United States alone. Plumbers, electricians, tree removers, HVAC companies, and over 65 other categories. Some skyrocket their business and are getting another 5 – 10 calls a day. Some barely get 4-5 a month. What separates the winners from …