This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. There is a more complete, updated version of this audit — read the full C&S Real Estate audit here. C&S Real Estate had real transactions and real clients but …
Nicole Cowley Website Audit: Fixing the Foundation for a Chiropractic Practice
This page is a worked example (a leaf). The canonical for how we audit is How we audit. Nicole Cowley runs a chiropractic practice, and this 30-minute Quick Audit checked her website, Google Business Profile, local SEO signals, and content. The bones are there — but foundation gaps are stopping Google from understanding who she is, what she does, and …
How To Manage Google’s Local Service Ads (LSA) To Keep The Leads Coming In
If you’re reading this you’ve probably launched Google local service ads for your business. Firstly – congrats! Local service ads are so effective they rank above Google PPC ads and offer the best ROAS (return on ad spend) if you fit into one of the 72 available categories. But as the floodgates open and the leads pour in, how can …