Nicole Cowley runs a chiropractic practice and came to Dennis Yu for a Quick Audit of her website. What Dennis found is what he finds on most small business sites: the bones are there, but the SEO foundation has gaps that prevent Google from understanding who she is, what she does, and where she serves. This audit walks through those gaps one by one.
What the Audit Uncovered
Dennis reviewed Nicole’s website structure, Google Business Profile, local SEO signals, and content strategy during this 30-minute session. The audit identified specific technical and content issues holding back her visibility in local search results. For chiropractic practices competing in a local market, the difference between showing up on page one and being invisible often comes down to foundational elements that are straightforward to fix once identified.
Social Media Audit
Dennis also conducted a separate social media audit for Nicole’s practice, analyzing her content strategy across platforms and identifying opportunities to turn her existing social presence into an authority-building engine.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.