Below you'll find a list of all posts that have been tagged as “SEO”
Christopher MacGillis runs a Wisconsin personal-injury firm, MacGillis Wiemer — yet Google doesn’t recognize him as a person. This audit shows the in-house marketer, Ethan Van De Hey, exactly which authority signals are missing and how to fix them in 90 days. DR 25 Domain Rating from 264 referring domains — but mostly low-value links 2,300 monthly visitors across 1,400 …
In today’s digital-first world, a law firm’s website is often the first point of contact with potential clients. For personal injury lawyers, this virtual “front door” plays a pivotal role in establishing trust, showcasing expertise, and converting visitors into clients. At MacGillis Wiemer, LLC, we understand the power of a well-managed website and continually invest in strategies to ensure it …
In the digital age, a strong online presence is crucial for any law firm aiming to attract new clients. One of the most effective ways to increase conversions and improve your website’s performance is by creating custom landing pages for each practice area. This strategy allows you to speak directly to your target audience and provide tailored information that resonates …
This article explains how to select the best GMB categories to boost visibility, drive qualified leads, and build trust with potential clients. Keep in mind that Google My Business (GMB) is now called Google Business Profile (GBP). Why Choosing the Right GMB Category Matters With over 4,000 categories available, choosing the right GBP categories can mean the difference between being easily found …
Michael Tasner of No Joke Marketing ran six small-business websites through a live audit at the San Francisco SBDC. Most sites were one or two specific fixes away from converting the visitors they already had — the trick is knowing which fix comes first. 6 small-business sites audited live in one SBDC session 1,500+ keywords The Last Straw magazine already …
Five small-business owners brought their sites to a live website audit run with the San Francisco SBDC. The same culprit kept surfacing — not the platform, but thin content — and the fix order was the same every time. 80 keywords the top site ranked for — yet only ~10 pages carry real content 39 / 150 monthly “vulva puppet” …
A live website SEO audit at the San Francisco SBDC turned up the three problems that quietly wreck small-business rankings: a hacked site spawning spam pages, a 17-second load time, and 4,600 junk backlinks. Each one is invisible to the owner and obvious once you know where to look. 1,700 keywords Julie King ranks for — even after a plugin …
At MacGillis Wiemer, strategic thinking is at the heart of what we do. Representing clients in personal injury cases requires not only legal expertise but also the ability to anticipate challenges, craft compelling arguments, and deliver personalized solutions that truly address the unique needs of our clients. Strategic thinking isn’t just an asset—it’s a necessity. Whether you’re preparing a complex …
Cross-posting has become an essential strategy for marketers, especially those managing a brand’s presence across multiple social media platforms. As the Marketing Director at MacGillis Wiemer Personal Injury, I can attest to the advantages of this strategy. By effectively cross-posting content across Google Business, Twitter, Facebook, Instagram, and LinkedIn, I’ve seen firsthand how it helps extend our reach, enhances brand …
Seven local businesses brought their sites to a live SBDC website audit, and the goal was simple: understand how Google reads a site so you can give it what it wants. The fixes came down to three things — backlinks, security, and content Google can actually rank. 45,000 views on Convection Kitchen’s top video — untapped by the site DR …
At MacGillis Wiemer, LLC, we believe that the foundation of any successful relationship—whether personal or professional—is built on trust, understanding, and genuine care. As personal injury lawyers, we know that it’s not just about winning cases but about connecting with people in a real, authentic way. This approach not only strengthens relationships but also opens the door to more referrals, …
In the “Let’s Fix Your Website” workshop with the San Francisco SBDC and the San Francisco Public Library, Jeremy DuCheny ran live audits on seven local small businesses — apparel, coffee, dog walking, skincare, art, primary care, and jewelry — and handed each owner the same-day fixes that turn a confusing homepage into booked customers. 7 small businesses audited live …
