Below you'll find a list of all posts that have been tagged as “Content”
Chuck Doucet owns Restoration Pros, a water, fire, and mold restoration company in Lafayette, Louisiana with 20 years behind it. Calls and traffic have slipped, and this Restoration Pros SEO audit found why: a 2.2-out-of-100 link authority, only 91 keywords ranked, and a 10-page site doing none of the heavy lifting. Here is the gap and the fix order. 2.2/100 …
By Ethan Van De Hey, Marketing Director at MacGillis Wiemer, LLC In today’s digital age, a strong online presence is crucial for businesses, especially in the legal industry. For law firms like MacGillis Wiemer, LLC, online reviews, particularly on Google and Avvo, play a significant role in establishing credibility and attracting potential clients. Personal injury law is a competitive field, …
By Ethan Van De Hey, Marketing Director at MacGillis Wiemer, LLC Working in marketing at MacGillis Wiemer, LLC, I’ve gained a deep appreciation for the unique challenges and intricacies involved in the personal injury law industry. It’s an area where clients are often facing some of the most difficult and life-changing experiences, which makes it crucial for us to genuinely …
In preparing for my interview with Liana Ling, CEO of AdSkills, I used ChatGPT for brainstorming questions and lighthearted comments. This experience highlighted how AI can enhance our communication when we provide clear context. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Sam Altman …
Roger Wakefield, the owner of Texas Green Plumbing, invested $47,000 in marketing firms, expecting his phone to ring off the hook. Instead, it went silent, proving these firms didn’t deliver. This experience led Roger to master social media and SEO on his own. In this article, we will uncover what really works and what agencies prefer to keep hidden. What …
Home care service providers often afraid to touch their own marketing and instead pay high fees to agencies that don’t deliver real results. A Place At Home offers compassionate in-home care assistance for seniors. Stacey Eisenberg runs the North Austin franchise , and the franchisees are unhappy with their marketing company and the recent changes made to their website. In …
Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …
Star Heating & Cooling, an HVAC company serving the Noblesville, Indiana area, ran a multi-week audit with Dennis Yu that exposed an overpriced legacy SEO vendor, a five-year-old underperforming Local Services Ads account, and a backyard of local keywords worth owning — then turned a weekly metrics habit into real ranking gains. #2 where Star now ranks in Google for …
Anton Shulke and I go way back. We’ve spent countless hours together, our journey started years ago, collaborating on webinars for SEMrush, where we covered everything from SEO tactics to Facebook ad strategies. Those sessions were more than just online seminars; they were the beginnings of a professional camaraderie that has grown stronger with time. Fast forward to today, and …
In this podcast, I’m joining Brandon Breshears (Host of Veterinary Marketing Podcast) to share ideas on how veterinary practices can scale using Dollar a Day and SEO. Many view the Dollar a Day strategy I’m known for as some mystical secret, but it’s simply a test. To advertise on most networks, the minimum budget typically starts at a dollar per …
I was recently at the Qasim Ali Shah Foundation with Muhammad Abid Ayub. While we were talking, he asked me why off-page SEO is more important than on-page SEO. Great Content Powers the Search Engine So much content is being produced, and a lot of it is good content. However, AI tools now generate articles that produce generic content that …
Interactive storytelling has become an incredibly powerful tool for writers, educators, and creatives looking to immerse their audience in a dynamic narrative environment. One of the most accessible and user-friendly platforms for creating these narratives is Twine, an open-source program designed for telling interactive stories. In this post, I’ll walk you through the basics of using Twine to build your …
