Local Service Businesses: Here’s What To Expect Working With Us

Whether it’s a broken AC, a failed water heater, or a messy lawn, your customers just want it fixed.

They’ll call the business that looks reliable and ready.

That’s where you come in and where we do too.

We’re not here to burn through ad budgets. We only win if you get booked jobs, steady leads, and long-term ROI.

When you work with us, we’ll use the Content Factory by combining content marketing, paid ads, SEO, and personal branding.

Run a Quick Audit to Find What’s Missing

Most agencies want to sell you ads right away. We start with a Quick Audit—because unless your foundation is solid, no amount of spending will fix your marketing.

If your phone isn’t ringing, it’s probably not your ads—it’s your signals. Google ranks what it trusts.

Here’s what we look at:

• Your digital footprint: Are your profiles—Google, Facebook, Yelp, website—all claimed, consistent, and visible? We check every citation and directory listing that shows up under your name.
• Review strength and reputation: Can we find customer reviews, local news mentions, or video testimonials? We call this “meat on the bone”—proof that you do good work. Without it, SEO and ads won’t stick.
• Social media content: Not vanity metrics, but proof. Are you posting real photos and videos of your jobs, team, and service area? HVAC techs replacing units or lawn crews on-site.
• Tracking and analytics: We review your Business Manager, MCC, Google Analytics, GMB, and Search Console. Are conversions tracked? Are calls properly measured? Missing signals here will break your ads.
• Your current ad campaigns: Once tracking is in place, we examine your campaigns. Are the right keywords showing? Is your creative aligned? Are calls answered and quotes closed? We find the bottlenecks.
• Your overall strategy: Do all these pieces work together to help you rank and outrank your competitors? We benchmark your visibility against local competitors.

Agencies charge $7,500 to $10,000 for this kind of audit. Ours is only $297, and it shows you exactly what’s broken and what’s working. You’ll walk away with clarity and control over your marketing.

Fix Your Digital Plumbing to Track Every Call

The next thing we do is fix your digital plumbing. Without it, nothing else matters. We install the tools that tell us where your calls come from and what’s working.

Here’s what we set up:

• Facebook Pixel
• Google Tag Manager
• Google Analytics
• CallRail for phone tracking
• Event tracking for contact forms and calls

Tracking tools like CallRail let you listen to call quality in real time.

• Use CallRail to monitor live call quality.
• Analyze call sources and customer behavior.
• Iterate campaigns weekly based on real conversations.

We’ve gotten our clients 10+ more quality calls a week simply by iterating on existing PPC campaigns from before we came aboard and got access to the account.

Launch a Content Engine That Gets You Leads

Your content should earn trust and bookings across every channel. Here’s how we make that happen.

Organize Your Best Content
We start by building your content library. Every video, photo, and blog post is tagged by service type and location. This includes before-and-after shots, testimonials, tips, FAQs, and blog posts that are ready to be reused in ads, GBP updates, and social posts. The goal is to make your existing content work harder without creating more.

Create the 3×3 Video Grid
We walk you through filming nine short videos that show who you are and why customers can trust you. These include three WHY videos about your mission, three HOW videos that show your process, and three WHAT videos highlighting your services and results. These videos help customers recognize you, trust you, and choose you, and become assets we use everywhere.

Crosspost Across All Platforms
Once your content is created, we publish it to every major platform your customers use. This includes Facebook, Instagram, YouTube, Google Business Profile, your blog, your email list, and relevant local directories. One video becomes many posts—so your business stays visible everywhere without extra work.

Your content shows real work and real results, so customers feel confident calling.

Boost Top Content with the Dollar-a-Day Strategy

We use your 3×3 videos to run social ads. In our Dollar-a-Day strategy, we spend $1/day on each video. We check after a week to see what gets clicks and comments, then put more behind the winners.

After 7 days, we identify the top-performing video (maybe one of your “how-to” tips really struck a chord, or your origin story got lots of likes and comments). We then scale up the budget on that winner for another 30 days.

If it meets our Standards of Excellence—based on clicks, watch time, and comments—we keep it running since it consistently brings in booked jobs.

We test videos each week. The best-performing one gets more budget, so it keeps driving calls. Dollar-a-day video ads helped local businesses get more calls without raising their ad budgets. We’ve seen click costs drop below $1 when the content connects locally.

Drive Calls with Google Local Service Ads

We get your business set up and verified for Local Service Ads if you’re not already. Once live, this can start the phone ringing quickly with high-intent leads. We guide you through Google’s screening so your ad goes live without issues.

LSAs show at the top of Google when people search “plumber near me” or “AC repair in [Your City].” They include the green checkmark indicating Google has vetted you. LSAs show at the top of Google. You only pay when someone calls through the ad.

For example, Eternaturf, a local service business, had everything set up correctly in their LSA account, but leads weren’t coming in.

The root cause was simple: they weren’t marking their incoming calls as “booked” inside the dashboard. Once they began confirming which leads had scheduled appointments, the results changed immediately.

Within a month, their call volume increased from 1 to 16 leads. By showing Google they were following through, their ad visibility improved, and more calls came in. Marking booked leads signals that your business is responsive and trustworthy, which tells Google to show your ad more often to qualified searchers.

Manage Google Ads (PPC) to Generate Quality Clients

We don’t waste budget on testing blindly. We’ve already done the work to identify smart PPC niches that convert.

We run Google Ads, LSAs, and $1/day video boosts together. These ads bring in folks who turn into real clients, without overspending. You’ll see what works through call tracking and landing page results.

What we provide:

• Campaign setup based on real CPC and CPA data by niche.
• Keyword targeting based on industry benchmarks.
• Budget allocation focused on what drives real calls and booked jobs.
• Ad links that are connected to tracked calls and forms, so you know what works.
• Ongoing optimization by trained team members using proven SOPs.

Why Local SEO Takes 90 Days to Work

One of the most common misconceptions about digital marketing is the timeline for search engine optimization (SEO) results.

As a reminder, you can’t actually “do” SEO. What we can do is provide abundant proof that we do an excellent job in our local service area.

• SEO boosts your business’s visibility over time.
• Expect at least 90 days for noticeable results.
• Search engines need time to evaluate and rank your content.
• Competing sites may have years of SEO history.
• You earn trust over time by posting real content and keeping it consistent.

Even if top sites link to you, Google still takes weeks to trust and show your content.

I got to wear Salvatore Sciorta‘s hoodie for a presentation and even had lunch with him while he told me of common homeowner plumbing mistakes.

When we started working with him, the organic traffic and SEO for his business, Plumbing Pros LLC in Easton, PA, had little to no traffic. Even after a full month working on their website, we didn’t see much difference.

Almost 3 months later, we’ve 17xed their organic traffic by implementing site changes and giving Google time to register the changes, while continuing to build on what’s working.

We didn’t expect results right away. That’s why we told Sal up front—Google needs time to catch up.

Boost Local Rankings with Citations and Google Business Updates

To rank locally, you need consistent signals across the web. We focus on two areas: citations and your Google Business Profile (GBP).

We build and maintain accurate listings across key directories, adding niche citations when relevant. Then we fully optimize your GBP with the right info, strong photos, and a steady flow of reviews.

We also publish blog posts and Q&A content using keywords that your customers search. By month 3, some posts may begin ranking and driving traffic.

To stay active, we post weekly updates to your GBP, reusing videos and tips from your content library. This keeps your business visible and builds trust with both Google and local customers.

Film Onsite Content That Builds Authority

Real video of your team doing actual jobs builds more trust than stock photos ever could.

We help you plan and capture this type of content through in-person video shoots or remote coaching.

If we can’t fly out, we’ll guide you through filming clear, simple videos on your smartphone—ones that show how your team works, how you treat customers, and the results you deliver.

This includes:

• Walkthroughs of completed projects.
• Customer testimonials on-site.
• Before-and-after transformations.
• Behind the scenes of your process.

You need to be involved in this. It’s your voice and your experience. We’ll help with the production, editing, and repurposing—but the footage must come from you. This is how you show customers—and Google—you’re the expert.

How Weekly MAA Reports Drive More Calls

You tell us which calls are real. We adjust what’s not working and double down on what is.

If we’ve generated 20 calls last week and 7 of them are duds, we can iterate from there. We have weekly MAA reports (Metrics, Analysis, Action) in our Basecamp CRM. Each week, we keep what’s working and stop what’s not.

On your end, effective communication, call handling, and customer satisfaction are essential, since all our organic and ad improvements won’t make a difference if customers can’t get hold of you or are not happy with your service.

Real Results From Local Businesses Like Yours

We’ve worked with hundreds of home service businesses across HVAC, dental, pool care, plumbing, roofing, and other local industries. When clients follow the system, we regularly see more calls and better rankings.

Plumbing Pros PA — Plumbing

Sal grew his business 75% by building the right systems, not just running ads. After a Quick Audit, he overhauled his hiring process, invested $700 into Indeed ads, and filled key roles with qualified technicians.

He launched a $25.99/month Plumbing Assurance Program to create recurring revenue, signed up 12 customers in the first few months, and aims to hit 200 by year-end.

We helped him implement email automation, call tracking, thank-you pamphlets, and targeted Facebook and PPC ads. This setup brought back past customers, increased upsells, and booked higher-value calls. His Google traffic 17x’ed over 90 days, and customers ask if Plumbing Pros is a franchise, because the brand looks sharp and organized across all channels.

When I started working with Dennis’s team, I’ve seen a significant uptick. The second month, our revenue increased 75%, and then certain months will spike. It seems like the Google algorithm will just throw you a ton of jobs, and it’s like almost I can’t handle the work because I don’t have enough workers to handle it…

— Sal Sciorta, Plumbing Pros PA

Anthony Hilb — Lawn Care, Tree Removal, and Landscaping

I met Anthony Hilb of Anthony’s Lawn Care in Bloomington to film his 3×3 videos and worked side-by-side in his garage, filtering calls by zip code and tightening up his review process.

Those videos helped Anthony show up with authority across Google and Facebook, giving potential customers a face, voice, and reason to trust him. We used these assets in ads and on his website, which directly contributed to the surge in calls.

Anthony Hilb now ranks #1 on Google for “tree removal” in Bloomington, IN—not by chasing backlinks or running SEO gimmicks, but by showing real work.

After a Quick Audit, we helped Anthony create a short video of a tree removal job and posted it to YouTube and Facebook.

Using the Dollar-a-Day strategy, we boosted the video locally.

Within two minutes, it ranked #1 on Google. That video led to Google creating a Knowledge Panel for Anthony and his business.

Locals now recognize him as the go-to expert—“like a local celebrity.” 

Master Touch Pools — Pool Construction

You’ll see faster results if your business already has a solid local reputation.

If you’re a local service business, you can improve your rank by following our Content Factory guidelines. Nilson Silva of Master Touch Pools did exactly that.

I flew out to work with Nilson. One of his key keywords, “pressure clean,” jumped from page 3 to position #3 on Google—just one example of how effective localized video and SEO can be for a trusted business.

Dr. Hugh Flax — Cosmetic Dentistry

Before working with us, Dr. Hugh Flax of Flax Dental spent over $100,000 with another agency—and saw little to no return. Our Quick Audit found major tracking issues, weak video content, and missing remarketing audiences.

We installed CallRail, built a 3×3 video grid, and launched a Dollar-a-Day campaign to promote his best-performing content.

In less than 90 days, he saw a surge in booked appointments from both organic and paid channels. The tracking also exposed exactly which platforms were driving ROI, allowing us to double down.

Infinity Exteriors —  Roofing

I sat down with the Infinity Exteriors team in Wisconsin to walk through their LSA dashboard and analyze which jobs were converting best.

Their ‘Google Guaranteed’ badge now appears above competitors, backed by real reviews and call tracking.

However, both PPC and LSA campaigns need ongoing management and optimization for a few weeks, so expect the first month to be a testing period.

Once PPC and LSA are working, we layer on Facebook Ads to reach more people.

Dr. George Pratt — Hypnotherapy

Anthony and I also collaborated with Dr. George Pratt to enhance his digital presence by co-creating testimonial content. He is a La Jolla-based psychologist known for helping high performers like Rob Dyrdek and Phil Mickelson—but his online presence didn’t reflect that success. No Knowledge Panel, little website traffic, and weak visibility across social platforms.

We ran Dollar-a-Day ads on Dr. Pratt’s best-performing content, like testimonials and media clips that had already gotten results. Instead of creating new content, we ran ads on a six-minute video of Rob Dyrdek explaining how Dr. Pratt helped him focus and scale his business.

We ran $5/day Amazon ads on his books—Code to Joy and Hyper Performance—so they appeared next to top authors like Jack Canfield.

What Happens After the First 90 Days

After 90 days, the foundation is in place: your tracking is live, your videos are running, and your content is getting seen. Now we focus on what’s driving results.

• Scale what’s working: We boost top content and cut what’s not converting.
• Reach more people: Target new zip codes, service areas, and retargeting lists.
• Automate follow-ups: Improve call handling, review collection, and call response.
• Stay accountable: Weekly MAA reports focus on ROI and lead quality.

Anthony’s Lawn Care and Tree Removal now ranks #1 for “tree removal,” while Plumbing Pros PA grew 75% in just 3 months using this system. 
After the foundation is in place, the work doesn’t stop. We continue to test, improve, and support what’s working.

Some business owners keep managing the system themselves. Others train someone they trust, like a family member, a technician, or even their child, to take over. That’s why we’ve documented everything we do into training and built a support system around it.

It’s structured like a trade school for digital marketing: hands-on execution, weekly Office Hours, and access to the same tools and processes our team uses every day. Young adults in the program work on real businesses, learn by doing, and build the skills to manage campaigns with confidence.

Whether you keep ownership yourself or want someone on your team to take the lead, this system is built to be taught, repeated, and scaled.