online marketing

How Your Marketing Team Can Measure Social Media ROI

If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, social media platforms such as Twitter, Facebook, and Google+ provide a way for you to boost brand awareness, reach out to a critical mass …

fancyhands

FH – Fancy Hands

A website we sometimes use for tasks that don’t need an in-depth understanding of our business. There are two types of requests, Standard v Live. Standard Requests are requests where the assistant responds within 24 hours, while Live requests are requests where the assistant responds to you in an instant.

Jeremy Lipschultz 09.14.2021 1

Overcoming Your Fear of Social Media to Build a New Chiropractic Office

Social media comes with many caveats, mental health issues was one of mine…it doesn’t help when you want to start a brand new (brick and mortar) business…during the middle of a pandemic where digital marketing is the only way to reach all those patients held up in their homes with 6 months worth of food and toilet roll. Here’s my …

URL debugging on Facebook, LinkedIn, and Twitter– so images in your social posts show up right

You don’t want your social shares looking like this: Your featured images should be 1600×840 to fit in the Open Graph and social posts, like this one from this migraine doctor. Fortunately, the social networks have validator URLs we can test before making posts. Here’s Facebook URL validator, which will give you additional warnings on errors to fix. And here is Twitter’s card …

This is exactly how I tune campaigns for profit.

This is if you are here to make a profit with your own money or someone else’s money. This is not if you’re an employee. This is not if you are working based on a budget or being paid by the hour. Our goal here is to maximize profit using Facebook. Here’s how we’re going to break it down: CPM …

Dennis Yu’s Advice for Digital Marketing Rookies

I am new to the digital marketing scene and know there are many hurdles to grasping the concepts, strategies, and tactics involved. Dennis Yu is the Co-Founder and CTO of Content Factory and a leading expert in digital marketing. He was welcome enough to share with us his thoughts on changes in the fickle digital landscape. Jimmy: Hey, Dennis. Again, …

Age Is Just A Number – Know What Counts

by Ben Dahl There are two commonly held misconceptions people have.       Young people are on social media all the time. They’re naturally good at this stuff, and will get awesome results for my business.       The reason my social media is failing is because I trusted a young person to manage it. They’re young and don’t understand what they’re doing. Often, …