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How Mark Horvath is Shining a Light on the World’s Invisible People

If you ask most people about homelessness, you’ll probably hear the same myths: “They’re drug addicts,” “They’re lazy,” or worse, “They’re choosing that life.” Mark Horvath decided to change this narrative by sharing real stories from real people. Mark’s approach breaks the mold. Unlike typical nonprofit leaders stuck in committees or campaigns that waste money without making a difference, Mark …

3 Reasons To Start Using Streaming Ads

Marketing is constantly evolving, and businesses that fail to adapt will fall behind. One of the most powerful and underutilized tools right now? Streaming ads. Whether you’re in home improvement, retail, or professional services, streaming platforms like YouTube, Hulu, Roku, and other connected TV (CTV) and Over-The-Top (OTT) services provide an unparalleled opportunity to connect with your ideal audience. At …

YouTube Strikes: How to Fix Removed Videos and Prevent Future Takedowns

We store our pillar videos in multiple places: Google Drive, Descript, and YouTube, as a safeguard against accidental deletion or loss. But YouTube has strict policies, and raw recordings, especially Zoom meetings, are risky to publish without edits. These often contain sensitive details such as names, emails, or even CRM screenshots, which YouTube’s automated systems quickly detect. One overlooked detail …

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The Power of Cross-Posting: 4 Tips To Maximize Your Reach and Engagement

Cross-posting has become an essential strategy for marketers, especially those managing a brand’s presence across multiple social media platforms. As the Marketing Director at MacGillis Wiemer Personal Injury, I can attest to the advantages of this strategy. By effectively cross-posting content across Google Business, Twitter, Facebook, Instagram, and LinkedIn, I’ve seen firsthand how it helps extend our reach, enhances brand …

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How to Be a #1 Best Seller on Amazon

Here’s your 5-step guide to becoming the #1 best seller on Amazon. For instance, I wanted to be known for TikTok advertising. That’s why I came up with a book on that topic. 2. Interview 10 people on Zoom for this topic (or repurpose existing podcasts). The easiest and most effective way of creating powerful content for your book is …

TIKTOK ADS SUCCESS STORIES WITH BRADY STICKER

In today’s episode of Coach Yu, we’ll explore the world of TikTok ads for real business owners. Joining us is Brady Sticker, a two-time Ninja Hacks award winner and a seven-figure agency player. Brady Sticker, what can you share about how to run TikTok ad campaigns and measure the results end to end? Certainly. Before we dive in, I believe …

How to Boost Your Speaking and Consulting Career Through Perceived Authority

I had the honor of being the keynote speaker at the Thrive Winter Workshop 2023, organized by the National Speakers Association (NSA), where I spoke and demonstrated how to build perceived authority by leveraging the power of short-form videos. I’m nearly 50, and I’ve got the top-selling social media book on Amazon right now—it’s about TikTok. Perry Marshall co-authored the …