TikTok Ads for Law Firms

I was with Jay Berkowitz, author of “The 10 Golden Rules of Online Marketing.” and we talked about TikTok for law firms and why it’s so important. TikTok has surpassed Google and Facebook to become the number-one site in the world. Check this book on TikTok Ads that I co-authored with Perry Marshall, who also authored the number one best-selling …

Are You Doing Email Targeting for the Audience?

I was talking to my friend Krystin Ruschman, the world’s leading expert on email deliverability. She runs emails to the inbox. She said many people send emails because they think they are obliged to do it, not because they know how it works! So the biggest tip is don’t go into the habit of sending emails to the entire list.  …

Run Ads on TikTok to Boost Your Profile

Everyone should set up a TikTok business center account to turn TikTok into a business, as you can boost your post. On Facebook, you have a profile, page, and business manager. The business manager is the same thing as the business center on TikTok; this is where you manage all your assets, accounts, different users, and all apps you have …

Creating Hooks Is the Best Strategy to Rank Your Video

You might be wondering where you can find the best way to make a hook. We have a list of hooks that are inside our course. Here’s the dirty little secret. I’m not on TikTok as a consumer, and I’m there basically just to run ads on other people’s stuff. So whenever I see someone who says something great, I …

Organic TikTok and TikTok Ads – The Difference

There’s a huge difference, but let me first tell you what’s in common – the algorithm. So TikTok’s algorithm, the thing that causes people to go viral, is reading what’s in your background. So it’s looking at that flag there, it’s looking at that internet marketing book, it’s looking if you’re walking and talking, it’s recognizing monuments in the background, …

How to Create Spark Ads on TikTok

Advertising on TikTok is so smart – Spark Ad. They’re doing something that none of the other guys are doing, which is allowing us to use other people’s content. So, a spark ad is when you can use other people’s content or boost someone else’s post, which is 70% of the advertising on TikTok. Here’s How You Create a Spark …

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The Ultimate Video Marketing Guide To Drive Leads

My goal here is to walk you through the video marketing guide that we use to turn one video into a hundred pieces of content and to create videos at scale, even if you don’t have a large team. This article is an extract from a podcast I had with Lloyd Lobo, co-founder of Boast.AI, and Tristan Parmley, CEO of Chirorevenue, where we discussed how important …

Tips for Successful TikTok Ads

What do you think if I say, “Every Facebook ads consultant out there is now suddenly a TikTok ads expert?” People usually watch for the flood of courses with the “secret” formula to massive viral success and $1 leads. ByteDance, the parent company of TikTok, reached out to me last year, asking for help in building a proper course on …

Digital Marketing: A Great Opportunity For All

I was giving an interview at the DigitalMarketer (a community of digital marketing experts). In my digital marketing journey of the last 30 years, I have learned much from my experience and collaboration with other experts.  Here, I explain how digital marketing is like a recipe, and I want to share this recipe with others to create a million jobs. Social media …

Scale Your Agency with the Content Factory and LIGHTHOUSE Strategy

This guide breaks down how to build authority that sells, create systems that scale, and turn relationships into revenue — using the Content Factory, LIGHTHOUSE Strategy, and Topic Wheel. We have over 42,000 people in the Digital Marketing with Dennis Yu Facebook group, where I regularly post jobs and hire talent. Recently, I got a new client, Zach Reese, a …