This article also doesn’t replace our MICRO Optimization Course, which is for agents and young adults who don’t need in-depth understanding. Before you compare your MAA reports to our standards here, make sure you’ve watched and studied the above videos first, since they have the key components. We’re not here to re-teach the core components of MAA. Instead, we want …
Thanks For Signing Up For An MAA Optimization Session!
Congrats on signing up for an optimization session with me or one of our people. They say that the best way to eat an elephant is one bite at a time, and so that’s exactly what we want to do here. We like to take things that are doing well and amplify them. So, I want you to look at …
Do We Have High Standards For Our VAs?
We pride ourselves on fostering a team of A Players—talented individuals committed to excellence. A recent incident with one of our newly hired agents has prompted us to examine our work culture and the expectations we set for our team members. Mawe joined our team with enthusiasm and the skills we believed would contribute significantly to our operations. Unfortunately, within …
What’s Your “Why” In Business?
Understanding the “why” behind your business is not just about knowing the reasons for its existence; it’s about connecting with its core purpose, which influences every decision and strategy. Even if you’re just after the money, having a solid purpose for your business makes it easier since there’s a common goal to rally and put the full force of the …
How a Google Ads ‘Expert’ Ruined Xhesika Ruzsa’s Business
Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …
Why We Avoid the Term “Digital Marketing Expert”
We’ve spent over $162 Million on Google Ads for our clients since 2002, generating anywhere from a 3x – 20x ROAS. On Facebook and other ads platforms in the last 20 years, we’ve spent well over $1 Billion. Before founding BlitzMetrics, I used to run Analytics at Yahoo!, where my job was to protect the search engines from malicious actors. …
Anthony Hilb’s Blueprint for Success: Mastering Facebook Campaigns Optimization Before Building a Team
From throwing mud at the wall to strategic success, Anthony Hilb, owner of Anthony’s Lawn Care and Landscaping, wanted to build a winning team for Facebook marketing. Although he had been managing his Facebook campaigns with Dollar-a-Day strategy, his approach lacked a metrics-focused mindset. Recently, during a meeting, I shared actionable strategies and practical tips for optimizing his campaigns using …
Cracking the Code of Successful Digital Marketing: Avoiding the #1 Mistake in the Industry
This morning a client messaged me about their struggling business. It was my fault we weren’t generating enough calls. The team was making the #1 classic mistake of digital marketing agencies. After apologizing to the client, I told the team this. Remember that with every client, the first place we start is where they are making money. Know what is …
Agencies, This is How To “Sell” Digital Marketing to a Local Service Business
Agencies face a catch-22 situation where it’s hard to be able to generate more business if you don’t have a growing robust agency. It’s a struggle to drive leads and sell digital marketing to local service businesses. The common misconception is that agencies need to start marketing, have a website or offer services for free to attract clients. However, this …
The 3 A’s – Analytics, Audiences, and Advertising
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the 3 A’s and how Digital Plumbing stitches them all together. The 3 A’s – Analytics-Audiences-Advertising, and Digital Plumbing What does it mean to build out everything so I can start making good decisions based on the math? Let’s say you want …
How To Convince “The Big Boss”
I did almost all of this with no tools, except the most important tool, which is the one between your ears that’s MAA. I am curious to see what you will think about the influence. What Is MAA? ( Metrics, Analysis & Action) It’s a three-phase way to solve problems or convince people, but you’re using logic so that they …
With SEO, we don’t just tick boxes – we bring results.
There’s never a bad time to get started with SEO. SEO is an immensely powerful and important part of our content strategy, and it intertwines with cross-posting. The better we know SEO, the better we can optimize our cross-posts – since we understand exactly what the search engine is looking for. We use tools like SEMRush and Ahrefs to streamline …
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