The way to eat an elephant is one bite at a time. We focus on finding what’s already working in your business and amplifying it to get even more out of your Greatest Hits.
Know your MAA
Before your session, familiarize yourself with the MAA framework. Digital Marketer’s article on “How to Optimize Like a Pro” walks you through the idea: when we find things that are working, we sort through them to amplify results. Have your weekly MAA reports assembled and ready, whether you did them yourself or your team put them together.
What to have ready
Make sure your Content Library is accessible so we can identify your Greatest Hits and review their performance.
You’ll also want to be logged into your ad accounts, whether that’s Facebook Ads, Google Ads, YouTube Ads, Amazon Ads, or whatever platforms you’re running.
Finally, have your MAA reports on hand documenting what’s been working week over week.
What happens in the session
In a focused 30-minute session, we’ll start by reviewing what’s worked, looking at your top-performing content and ads. From there, we’ll tune and experiment, making adjustments to squeeze more value out of proven winners. Then we’ll generate new optimization ideas and identify the next tests to run.
This builds on your existing process
If you’ve been following the six-phase Content Factory process and documenting your work in Basecamp (or your project management tool of choice), you’re already doing weekly optimization. This session doesn’t replace that. It helps you go deeper and spot opportunities you may have missed.
Get started
Review the Digital Marketer article in advance, make sure your reports and ad accounts are accessible, and come ready to optimize. This is the most powerful thing you can do in all of digital marketing.
Questions? Just holler.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.