This morning a client messaged me about their struggling business.
It was my fault we weren’t generating enough calls.
The team was making the #1 classic mistake of digital marketing agencies.
Remember that with every client, the first place we start is where they are making money.
Know what is the system they use to measure how much money they get.
Then move up the funnel to lead generation– then further up to where we drive traffic.
The trap of amateur digital marketers is to mindlessly check boxes (which doesn’t necessarily mean real business results are happening) or to focus on a particular tool (video editing, blog posting, etc).
In other words, to avoid the #1 mistake of digital marketing practitioners, we must start with the strategy, which is GCT (goals, content, targeting).
Each specialist could be doing a great job in pumping out X videos a month, generating Y views, and driving Z clicks.
But if the phone isn’t ringing– and those turning into sales as measured in the client’s operating software, it doesn’t matter.
The MAA (metrics, analysis, action) technique we teach makes it instantly clear where the issue is– like an x-ray that spots where the broken bone is.
We do MAA always– not just daily, but all the time in everything we do– so we know what’s working.
Why do you think most digital marketers focus just on their tool, instead of starting first with where the client is collecting the money? Now, do you know the barrier to successful digital marketing?
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