by MYTCH PLETE A few months ago, the social media community had been on fire about a comment made by Mark Williams, an executive at LiveWorld, Inc., on a post of Dennis Yu, Chief Technology Officer at Content Factory, saying that hiring offshore at $3/hour rate is exploitation. Ironic isn’t it? Considering his role at Wal-Mart was managing the negative …
The Real Story of the Latest Facebook Scandal and Zuckerberg’s Hearing
The media continues to contort this Cambridge Analytica-Facebook story. I was just on CNN International to shed some light on this “scandal.” This is what you need to know about the Facebook Fiasco. 1) Facebook cannot solve this problem. There was no data breach. It was never possible for Cambridge Analytica to use that data for personalized targeting. This is …
Publishing Your Unpublished (Dark) Posts on Facebook
If you’re running ads on Facebook, you probably already know what a unpublished (dark) post is. Just in case you don’t know, it’s a post that is used to promote your message to people without being on your Facebook page. I wrote an article on the HostGator blog if you need more detail on what a dark post is and …
How to save and edit Facebook Live videos
If you’re doing a lot of Facebook Live videos, perhaps for a conference, then you may have lamented the inability to edit it. There’s a quick way for you to download any video off of Facebook- here’s how: On a desktop device, right click and select “Show Video URL”: A box will pop up. Copy the URL that appears in …
7 Hidden Reasons Why Companies Fail at Facebook Advertising
We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising. Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the former, someone is actively searching for something and is expressing immediate intent. In the latter, …
A successful FB crowdfunding on a shoestring budget
In 2012 Amanda Palmer made history by raising $1.2 million on Kickstarter. The secret to her success in her words: “my backers— almost twenty-five thousand of them— had been following my personal story for years”. Marketers often get obsessed with targeting, the main headline on the landing page, sales letter, video script, etc.. and forget about the most important part …
Now You Can Create Ads Where 75% Of Users See Them, On phones!
Did you know that 75% of Facebook traffic occurs from mobile devices around the world? So wouldn’t you think that mobile ad managing is the same way? Probably not yet because Facebook just launched its Ads Manager app a few months ago – while the Facebook mobile app itself has been around for years. I’ll show you how to navigate …
What is the best way to determine a page’s ROI?
Everyone wants to determine the ROI on their page likes and be able to directly attribute a page like’s value relative to a conversion. But there’s been confusion conveying this value in a way that’s measurable back to that bottom dollar. So what’s the best way to track this or paint a better picture on the value of a like? …
Power Hacking Tips on Facebook’s Business Manager
Before it was launched, we got early access to Facebook’s Business Manager. So we want to share some tips and insights that will help you make the most of this awesome tool. Initially, Facebook rolled the tool out to a handful of agencies. They didn’t have the equivalent of the Google MCC (My Client Center) to handle multiple client accounts. …
Dennis Yu reveals the 12 worst Facebook marketing tips
Our CTO Dennis Yu had a few takes on the top Facebook marketing mistakes Let me know how many of these ring true for you. 1. It’s not possible to measure Facebook ROI If you have a conversion pixel, lead capture form, or any other form of sales tracking, then you can hold your Facebook marketing, organic or paid, accountable. What’s not …
SFIMA and Miami friends: are you coming this Friday, 4/10?
We were at Facebook’s headquarters just last week. This is the Instagram Gravity Room, where the items are bolted to the wall. Snap your picture and then rotate it, so it looks like you’re standing on the ceiling or flying off the wall. But more importantly, we have new insights and techniques to share from spending a few days with …
Facebook apps still drive results if you run ads to boost them
Meet Amanda Brazel, a social media consultant who is promoting her new Instagram training course. She’s promoting the course on her Facebook page via a couple tabs, amplified with ads. These drove 14 sign-ups to the free group. Depending on what products/services you offer, calculate what a lead or new customer is worth to you. 2,477 fans is decent for …