Below you'll find a list of all posts that have been categorized as “Content Marketing”
Introduction Many exterior home service businesses rely on word-of-mouth, paid ads, or direct mail to generate leads. While these tactics work, content marketing is a game-changer that many contractors overlook. At Infinity Exteriors, we’ve leveraged content marketing to establish trust, rank higher on Google, and convert more leads—without solely relying on paid advertising. If you’re not using content marketing effectively, …
How do we build trust and integrity in business when so many in power seem to lack it? On the Coach Yu Show, I interviewed Greg Beebe, founder of Excel Concrete Coatings, to hear his thoughts on maintaining integrity while navigating the challenges of entrepreneurship. Greg shared his belief in respecting leaders who follow through on their promises. He argued …
How can you ensure your landscaping business appears first when customers search for services in their area? In the Landscape Disruptors podcast, I joined Stanley Genetic to explore marketing strategies and digital tactics that landscaping companies can use to stand out and drive measurable results. When it comes to digital marketing, many people get caught up in vanity metrics, such …
The day started as I boarded a flight to Orange County with Dennis Yu. Our focus was high-level business strategies, AI, and content monetization. Matthew Januszek (founder of Escape Fitness) and Adam Townsend (CFO of Vizio), leaders who understand how to scale and win in today’s business environment, were waiting for us. A Hard Stop for a $2.7 Billion Deal At lunch, …
We are excited to announce that we now have a Zoom Enterprise account. Whether you’re a team member or a partner, this upgrade opens up new possibilities for how you record, manage, and repurpose your Zoom meetings. This is the first stage where we have raw ingredients to process into more derivative content to repurpose, boost, and optimize (stages 2-4) …
Building a strong, trusted network goes far beyond just being in the right room, it’s about creating meaningful connections and adding value to others. When I sat down with Dennis Yu on a Sunday afternoon, he shared powerful insights about personal branding and the importance of authentic relationships in business growth. In this article, we’ll share the insights that can …
How do you make your first dollar in a world dominated by social media and ever-changing technology? As a young adult, you may wonder what’s next. How can you find your place in this rapidly evolving digital landscape? In my podcast “Your First Social Media Dollar“, I spoke with industry experts Dennis Yu and Warren Whitlock about how technology is …
A few weeks ago I sat down with Phil Mershon, author of Unforgettable and an expert in event organizing. Phil teaches event planners how to leave lasting impressions and build attendee loyalty. In preparation for the Modern Church Leader workshop in Dallas a few months ago, I wanted to go over examples for how churches can improve their visibility in …
For local service businesses, building a strong online presence starts with one key step: creating raw content. Whether through SEO, digital marketing, or Dollar-a-Day strategy, the first stage is always the same—recording content. This step forms the foundation of everything that follows. Without content, there’s nothing to optimize, promote, or repurpose. By consistently recording videos, capturing photos, or documenting processes, …
Establishing authority in any industry isn’t about luck—it’s about strategy, consistency, and execution. The 3C Authority Framework—Content, Collaboration, and Circulation—provides a proven roadmap for building influence, growing your audience, and positioning yourself as a leader. By creating purpose-driven content, leveraging strategic partnerships, and maximizing distribution across multiple channels, you can establish credibility and expand your reach. In this article, I’ll break down how I’ve used this framework to build brands, grow social media presence, and create lasting impact.
Your personal brand isn’t about what you say, it’s about what others say. Instead of trying to juggle 20 different identities, focus on one thing you want to be known for and build your reputation around it. On the Your First Social Media Dollar podcast, hosted by Seth Jordan, I shared a few strategies to help people get started in …
When Nilson Silva first approached us, his biggest challenge wasn’t just getting more website visitors, it was ensuring those visitors turned into paying customers. Over the past six months, we’ve focused on improving our organic rankings, strengthening our local presence, and increasing quality calls for Nilson Silva’s companies. Organic traffic has doubled, and we’re ranking higher for key terms, but …
