consumer vs lateral targeting

How to Use Lateral Targeting on YouTube Ads to Reach B2B Roofing Professionals with Dollar-a-Day

Most B2B advertisers on YouTube make the same mistake: they target keywords like “roofing services” or “roof repair near me” and end up showing their ads to homeowners — not the roofing contractors they actually want to reach. If you sell software, supplies, coaching, or services to roofers, you need lateral targeting, not direct consumer targeting. This article walks through …

How Claude AI Built a YouTube Ad Campaign in Google Ads — Step by Step (With Reasoning, Token Estimates, and PPC Guidelines)

Dennis Yu gave Claude AI a plain-English brief to promote his interview with Erik Huberman on YouTube. Claude built the entire Google Ads campaign — targeting, bidding, creative, and launch — without a human touching the interface. Here is the full breakdown of how it was done, what it cost in tokens, and what came from BlitzMetrics guidelines vs. AI knowledge.

How To Be an Effective Project Manager For Your Clients

In project management, structure and clarity are everything. The moment you allow people to pick and choose their tasks freely, you lose control. Instead of executing, they’ll start “helping” in ways that don’t drive results. For example, if your task is to drive qualified leads through Dollar-a-Day ads, and instead, we focus on repurposing content for SEO, that’s a failure …

Google Grants

The Free $10,000 From Google That Most Nonprofits Aren’t Taking Advantage of

I want to shed some light on how nonprofits can make the most out of Google Grants. Google Grants is a fantastic resource for nonprofits, offering up to $10,000 in monthly advertising funds if you have a 501(c)(3) status. But many nonprofits struggle to optimize their grants effectively. We’ve been working closely with Google for 17 years, conducting webinars to …

dollar a day guide cover

Dollar a Day in Action

If you’re struggling to get engagement on your social media ads, you’re not alone. It can be frustrating to see your content fall flat with your audience after you’ve invested considerable time and money into creating it.

But what if we told you that for just a dollar a day, you could reach thousands of people and get a high engagement rate on your ads? It’s true, and we’ve done it ourselves. This is Dollar a Day in Action.

Why are Your Campaigns Failing

These are all good things to optimize, but there’s something even more fundamental than that. I will let you in on the “secret” I use to get campaigns unstuck.It works nearly all the time, and when it does, people often pretend it wasn’t so embarrassingly simple. You ready? Here it is. Lack of iteration. It’s that simple– not enough shots …

XYZ Method and How It’s Powerful

Most small businesses or marketing agencies start out by saying “yes” to everything. This is not surprising because when you’re figuring out how to generate leads, the focus is often on getting money through the door as quickly as possible. And sure, in the short term, that might seem like the easiest way to gain traction. More customers mean more …

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How to Upgrade Your Firm’s Digital Marketing Strategy

In an episode ideal for legal professionals with marketing responsibilities, Dennis explains how law firms can upgrade the productivity of their online advertising and content strategy. It’s an important topic, with spend often misused on ineffective ads and poorly performing content. Dennis is the host of the CoachYu show, a digital marketing training firm that partners with schools to train …