How to Upgrade Your Firm’s Digital Marketing Strategy

This week on the Legally Speaking Podcast, our host Robert Hanna welcomes Dennis Yu onto the show.

In an episode ideal for legal professionals with marketing responsibilities, Dennis explains how law firms can upgrade the productivity of their online advertising and content strategy.

It’s an important topic, with spend often misused on ineffective ads and poorly performing content. Dennis is the host of the CoachYu show, a digital marketing training firm that partners with schools to train young adults in the art of online advertising and content strategy.

Dennis pioneered the development of the area, having helped build the first websites for Cartier and Raytheon in the late 1990s.

He then became a VP of American Airlines in his early 20s, pioneering their online presence at the turn of the century. Following this, he went on to work at Yahoo before later becoming the CEO of BlitzMetrics.

As part of his role at Blitzmetrics, he’s spoken over 730 times in 7 countries, and has been featured on publications including The New York Times, The Wall Street Journal and CNN. In this episode he describes:

  • His work as a VP and Product Manager of American Airlines
  • How law firms should focus on Google My Business tools, not just their web presence, in terms of boosting their SEO and visibility
  • What remarketing is and how it can help your law practice generate leads
  • How spending just a dollar a day on ads can shape your strategy
  • How to move away from a ‘publisher mentality’ and boost the efficiency of your ad output
  • How to maximise reach from your social video content

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Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.