Below you'll find a list of all posts that have been categorized as “Branding”
Your personal brand isn’t about what you say, it’s about what others say. Instead of trying to juggle 20 different identities, focus on one thing you want to be known for and build your reputation around it. On the Your First Social Media Dollar podcast, hosted by Seth Jordan, I shared a few strategies to help people get started in …
How do you stand out in a crowded field where everyone seems to be an influencer? The answer is simple: build real relationships, be genuine, and focus on providing value. In this episode of The Coach Yu Show, I interviewed Seth Jordan, a model and social media influencer with 100,000 followers. He shared what it’s really like to work in …
In digital marketing, you must practice what you preach. If you’re offering digital marketing services, you need to be practicing them yourself. It’s not just about having flashy ads, it’s about building trust and good relationships. Sometimes bad publicity can really hurt your business. In a Facebook group of concrete coating polishers, Badass Concrete Polishers and Decorative Concrete Masters, Jeff …
This guide is for clients and friends transferring their WordPress to our personal branding generation tool. Before getting started, please verify that the website is indeed build or hosted on WordPress. To determine if a website is built on WordPress, here’s a quick guide on how to check: Once you confirm that the website is on WordPress, let’s go over …
In the world of SEO and content marketing, link-building remains one of the most misunderstood yet critical components of a successful strategy. Many businesses—especially local services like pressure washers—get drawn into the “buy links and rank fast” trap, but this often causes more harm than good. Fake backlinks and AI content harm SEO. Google’s updates penalize irrelevant links and synthetic …
5. Now open the “copy” version and go to the slide that lost its formatting. 6. Group all the components in that slide by first selecting the parts that lost their formatting (when you changed the resolution) by clicking on Arrange >> Group 7. Copy the “grouped” elements [Ctrl + C] and paste them in the new version. [Ctrl + …
We’ve had some VAs attempt to work on my personal brand. These are great VAs, well-meaning and trained, with some digital marketing experience. However, they’ve struggled with my personal brand. They don’t know the details in our personal brand manager document, the key people involved, the terminology, or the concepts. They don’t even follow me on Facebook. It’s not that …
ALERT: Massive explosions of garbage are hitting the internet worldwide. Sources say it’s coming from AI tools, but spammers are claiming it’s from the marketers ruining their own campaigns. To protect yourself from these attacks, fortify your personal brand with high-quality, legitimate media mentions. I was on Al Jazeera (a major media source) talking about how social media creates weapons …
Do you know how to use the one moment of authority to be able to build your business? A lot of people don’t understand that you need one moment, one event, one speaking opportunity, or one podcast episode. It’s like how Russell Brunson wisely puts it, “You’re just one funnel away.” I will show you what to do when you …
Introduction Gathering mentions can make all the difference in establishing credibility and trust with potential clients. Rather than resorting to forced and scripted interviews, a more authentic and effective method involves treating clients as experts and sharing their success stories. Real-life business results achieved through the agency’s services and in-depth interviews that provide valuable insights and practical advice can resonate …
In a recent Coach Yu show, I had the pleasure of interviewing Ross Franklin, the founder of Pure Green, which is rapidly becoming one of the top juice franchises. Here is an extract from the interview: Ross, you’ve been deeply involved in the health and fitness industry for over two decades. How did you make the decision to transition from …
Dennis got on a call with Frankie Fihn, owner of Beyond Agency Profits, where he explained his whole process and how agencies like Frankie’s can benefit from it. Here is the condensed version of that conversation. The Content Factory Explained Dennis explains that the Content Factory is organized into four phases. He says that the first one, producing content, is …
