google biz profile

What Should My Google Business Profile Address Be?

Setting up a Google Business Profile (GBP) can be challenging for businesses without a storefront or those operating from home. Choosing the wrong address can hurt rankings, lead to suspensions, or reduce customer trust. This guide outlines specific strategies, best practices, and case studies to help you manage your GBP effectively. For specialized training on managing GBP, check out our …

How Young Adults Can Build a Thriving Digital Marketing Agency by Mastering Reputation and Trust

While in Las Vegas with my friend Seth Jordan, we discussed how young people entering digital marketing are being misled. Many are told to focus on sales scripts, fake authority, and quick wins—rather than learning how to deliver real results for clients. If you’re trying to build a serious agency, ignore the hype. You need execution skills, documented systems, and …

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Why a Good Business Reputation is Your Best Marketing Tool

In digital marketing, you must practice what you preach. If you’re offering digital marketing services, you need to be practicing them yourself. It’s not just about having flashy ads, it’s about building trust and good relationships. Sometimes bad publicity can really hurt your business. In a Facebook group of concrete coating polishers, Badass Concrete Polishers and Decorative Concrete Masters, Jeff …

Do We Have High Standards For Our VAs?

We pride ourselves on fostering a team of A Players—talented individuals committed to excellence. A recent incident with one of our newly hired agents has prompted us to examine our work culture and the expectations we set for our team members. Mawe joined our team with enthusiasm and the skills we believed would contribute significantly to our operations. Unfortunately, within …

YouTube Strikes: How to Fix Removed Videos and Prevent Future Takedowns

We store our pillar videos in multiple places: Google Drive, Descript, and YouTube, as a safeguard against accidental deletion or loss. But YouTube has strict policies, and raw recordings, especially Zoom meetings, are risky to publish without edits. These often contain sensitive details such as names, emails, or even CRM screenshots, which YouTube’s automated systems quickly detect. One overlooked detail …

Leading by Example: What It Takes to Be a Successful Team Lead

As our team keeps growing, with more people getting hired every week, some will be promoted as “heads” or “team leads.” This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Someone on our team (who’s incredibly dedicated, by the way) mentioned that if she’s promoted …

Leveraging Success in the Digital World: The $1 Formula

If you have a podcast and you’re at Dustin Riechmann’s PodProfits Summit, this one’s for you. It’s not about being flashy or going viral—it’s about building real relationships, targeting the right audience, and creating content that actually moves the needle. On the Seven-Figure Leap Podcast, Dustin and I broke down how to make your content work harder for you with …

growth

How To Unlock the Power of Organic Growth for B2C Businesses

In today’s competitive marketplace, businesses are constantly seeking ways to expand their reach, engage with their audience, and convert leads into loyal customers. While paid advertising can yield quick results, it’s organic growth that truly builds a sustainable foundation for success. For B2C businesses, including personal injury law firms like MacGillis Wiemer, focusing on organic strategies ensures long-term visibility and …