Agencies, This is How To “Sell” Digital Marketing to a Local Service Business

Agencies face a catch-22 situation where it’s hard to be able to generate more business if you don’t have a growing robust agency. It’s a struggle to drive leads and sell digital marketing to local service businesses. The common misconception is that agencies need to start marketing, have a website or offer services for free to attract clients. However, this …

Unlocking PR Power: How Interviews and Collaboration Fuel Book Writing

A book holds PR power, showcasing expertise. Interviewing industry authorities boosts perceived authority, even if you’re not an expert yourself. A trend of authors collaborating and interviewing each other is growing, benefiting from shared knowledge. Recently, I interviewed top CEOs and industry experts for a book on the modern healthcare consumer. Originally about Sam Tejada, it evolved into a collaborative …

Building Relationships and Amplifying Reputation with AI Tools

I’d like to discuss my perspective on AI tools, which I think is a timeless topic that can be beneficial to anyone. These tools encompass chatbots, ChatGPT, video, and automation tools that incorporate AI. The Key to Thriving with AI Tools The key to thriving with these AI tools is to create something that AI cannot do, and that starts …

Justin Breen: A Successful Entrepreneur’s Principles for Living an Epic Life

Justin Breen is an entrepreneur and journalist who has been running his own business for five years. He recently published a book called “Epic Life,” based on his personal experiences and the principles he has developed over the years.  The book focuses on important topics such as mindset, time management, gratitude, and building strong relationships. Breen emphasizes the importance of …

The Power of Authenticity and Digital Marketing

I was invited to the “Grow Your Law Firm” podcast hosted by Ken Hardison, where we discussed several topics related to building a successful law firm. They included the benefits of using algorithms, the importance of humanizing your business, the significance of being authentic in your content, showing gratitude, the “Dollar A Day” testing strategy, and a guide on how …

The Advisor Is Here to Take Advice…

Today, the advisor, Yu, is here to take a piece of advice… An agency friend ran out of money by continuing to employ dead weight. The dead consequences are nice people but don’t do any work, so the clients are demanding refunds. The agency owner is so empathetic that they don’t want to let anyone go. The agency friend feels …

How to Start a Business From Scratch

Starting a business from scratch can seem daunting, but here’s advice from Tommy Mello, the most successful home service business in the US: 1. Ensure a solid foundation with high-quality website content. Start by establishing your website with a strong logo and company name. Record content with a camera, including a GoPro, to create engaging content anytime, anywhere. Consider taking …

How Pakistani Friends Can Effectively Communicate with American Clients

Many of our Pakistani friends struggle with communicating effectively with American clients. In order to overcome this challenge, they need to build connections. Do you know why Rehan Allahwala, the Founder of Rehan Training, wants all of us to be taking selfies?  It’s because a selfie shows a connection. For example, I took a selfie with Sunny Ali, the Founder, …