Starting a business from scratch can seem daunting, but here’s advice from Tommy Mello, the most successful home service business in the US:
1. Ensure a solid foundation with high-quality website content.
Start by establishing your website with a strong logo and company name. Record content with a camera, including a GoPro, to create engaging content anytime, anywhere.
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2. Count on friends and family for word-of-mouth promotion.
Remember the law of seven: each person knows seven others, allowing for rapid word spread through connections.
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3. Once connected, request reviews.
Contact everyone, introduce your new business, and offer a free service in exchange for reviews on platforms such as Google, Next Door, Facebook, and Yelp.
4. Begin establishing your online reputation.
Invest in Google ads and run campaigns, but also aim for cost-effective long-term solutions.
Want to learn more about how to build your online reputation? Here is another article for you to check out.
5. Hire a key employee.
Hire key employees and guide them in creating high-converting tickets.
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6. Ensure the customer service rep books all calls and sets proper expectations.
Train customer service reps on products and services to provide an excellent customer experience and ensure positive brand recommendations.
7. Find a trustworthy finance company.
Proper financial management is crucial for business success, so choose funding wisely to avoid losing control or impeding growth through restrictive repayment terms.
8. Establish a comprehensive Google Business Profile page with photos and videos.
Ensure a fully set up Google Business Profile and increase credibility with reviews from friends and family.
Need to understand why you need to set up your Google Business Page? Find out more in the link.
9. Develop your manuals.
Create a document outlining specific business processes to guide employees. Build the manual while training the first employee by including questions and information, to streamline future training.
10. Develop a strategy for marketing the business to potential employees and fostering company culture.
Define your business values and goals by creating a list of 10 desired traits and an ideal employee persona. Start considering these factors from the beginning.
11. Address the biggest obstacles early on.
Delegate effectively to maximize time and focus on key tasks.
12. Read more and buy a few books
Read books and educate yourself on the business industry, as well as specific topics relevant to your business. Continuously learning and improving your skills will help you make informed decisions and grow your business.
Need more help scaling your business? Here is a Micro-Course on hiring the right People that can help you out.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.