Do you want to profitably run ads in a safe and precise way? Read this to the end.
A lot of people try to outsmart Facebook's algorithm.
And they do this by applying all kinds of fancy tactics, like super micro-targeting.
But they are just gambling with their money… because the algorithm can optimize better than anyone.
So the best way to get amazing results is to have a solid strategy that uses the algorithm's entire power.
As they say… "If you can't beat them, join them."
Now, moving the focus from tactics to strategy implies having a detailed overview of your business' Goals, Content, and Targeting.
The targeting side is super relevant, but it's the last piece of the puzzle, and the algorithm will take care of it almost entirely.
Goals and content are what you need to feed to the algorithm. So if you get that right, you'll win at advertising.
The goal is what you want to accomplish. It can be building awareness, driving engagement, or getting conversions.
This is not something new, but few people know how to go after these goals in a way that aligns with Facebook.
It's not just about driving the sale… it's about creating a relationship with the people you want to reach.
Constantly communicating with them based on a well-thought strategy, in order to create trust and show authority. The sales will come without much effort if this is done correctly.
And this is done through content.
There are different types of content, and each type serves a goal. Despite what the general public thinks, it doesn't take a professional team of experts to create impactful content.
In fact, anyone with a desire and a bit of time can do this.
That's the approach you need to take. It's a way of advertising with low risks and high rewards.
I explain it in detail in the Facebook for a Dollar a Day course.
And the best part about it is that you don't need to be an advanced Facebook Expert to start using it.
In fact, you can be a total beginner with close to zero tech experience and still get it done.
It's so easy because we're doing it through what my team and I like to call the digital marketer's “easy button” → Boosting.
Whether you're a musician, a non-profit, a Fortune 500 company, or a small business - there's no difference.
The Dollar A Day Strategy will become one of the most powerful advertising tools in your repertoire.
It can be made quick and painless, saving you time to focus on other relevant aspects of your business, or even better… your family and friends.
It might sound too good to be true, but our students have shown time and time again that it works.
And it works for any industry, in any location.
Why Only a Dollar a Day?
You’re not trying to reach everyone. It’s quality over quantity. Think about who you want to target as precisely as possible.
Where do they work? Where do they live? What kind of car do they drive? What TV shows do they watch? What industry conferences do they attend?
Need some PR help but can’t afford a New York PR agency for $10,000 a month? Let Facebook do the work for you, running ads that target journalists who write for the Wall Street Journal, New York Times, Forrester, VentureBeat, Mashable, or whoever.
If you’re doing B2B you can reach key players in your industry and get a proposal in front of them.
If you’re a big brand looking to scale, you can multiply this method using software to reach millions of people at once.v
As I said above, you can adapt it as you want, depending on your needs.
And it all starts with $1, because that’s all you need to move the needle in the right direction if your targeting is right.
But that’s not all… You’ll also get a PDF guide that will go deeper into each section of the course.
When, where and how to run ads
What are the 4 stages of boosting posts
How to track metrics
What is targeting and how to do it
How to optimize your ads
How to use the $1 a day strategy on other platforms like Twitter and LinkedIn
And much, much more ...
How do you improve your ads and use it to grow your business?
Let a master marketer, businessman, and analytics designer show you how!
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across the agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you..
Hear What Others Say About Facebook Dollar A Day
The main idea is to amplify valuable content in a way that reaches exactly those people you want as clients.
This amplification is not a paid-only strategy - it’s making what you already have 10x more powerful.
It allows for adaptability and testing at a whole new level.
The FDD method is acknowledged by Facebook!
My team and I worked with the Golden State Warriors to increase their sales and raise brand awareness… and we started with Facebook for a Dollar a Day.
We had such a big success, Facebook wrote a case study about it.
Facebook Dollar a Day Course brings together methodology and practice to help you immediately drive traffic and conversions as $1 per day!
30+ Video Lessons
40+ Checklists and
Quiz questions and a 68-page guide
What You Get Out of The Course
#1: Content Strategy
#2: Identifying Signals and Testing
#3: Finding Winners and Next Step
#4: Scaling and Targeting Influencers
Who is This Not For
If you’re expecting something magical to happen after you get the course, this isn’t for you. FDD is amazing for advertising, but it’s just that.
It won’t improve your content, it won’t optimize your operations, etc.
So if your content is low-quality, if your brand is low-quality, and if you don’t have a good enough offer, it won’t work.
After all, the best traffic at the lowest price ever is not going to help if people don’t genuinely like what you have to say, or sell.
Who is This For
Anyone who wants to drive quality targeted traffic without spending thousands of dollars should get this course.
From my experience working with both small businesses and enterprise clients, this is the best method to use in order to amplify your content and get potential clients at your door.
So if you know your business has a good offer, and if you can create valuable content that can be amplified to thousands, tens of thousands, and even millions - this is what you need.
It’s going to change everything about how you do marketing.