Why Authentic Listening and Connection Lead to Stronger Relationships and More Business

At MacGillis Wiemer, LLC, we believe that the foundation of any successful relationship—whether personal or professional—is built on trust, understanding, and genuine care. As personal injury lawyers, we know that it’s not just about winning cases but about connecting with people in a real, authentic way. This approach not only strengthens relationships but also opens the door to more referrals, …

Understanding Your Firm’s Unique Position: Why Marketers Should Embrace Competitor Analysis

As a marketer at MacGillis Wiemer, LLC, understanding both your firm’s unique values and the competitive landscape is key to developing effective marketing strategies. By blending internal insights with external competitor analysis, you can craft campaigns that resonate with your target audience and set your firm apart in a competitive market. Internal Understanding: Aligning with Your Firm’s Values Before diving …