When it comes to growing your business, few levers are more powerful than marketing. But here’s the truth most companies overlook: small, strategic increases in marketing spend can generate outsized returns— especially when your current campaigns are showing signs of elasticity. At Infinity Exteriors, we’re seeing exactly that. What Is Marketing Elasticity—and Why It Matters Right Now Marketing elasticity refers …
By Infinity Exteriors – Wisconsin’s Roofing, Siding & Window Experts At Infinity Exteriors, we know that high-quality craftsmanship matters—but so does trust. That’s why we make it a point to be active, visible, and genuinely involved in the communities we serve across Wisconsin. One of the most effective and authentic ways we build that connection is by sponsoring small local …
In today’s fast-paced business world, it’s easy to focus on growth strategies, digital marketing, and bottom lines. But one of the most powerful tools for long-term success is something deeply human: community engagement. Attending and participating in local events not only helps businesses grow but also fosters relationships that can last a lifetime. Why Community Engagement Matters When businesses take …
Introduction Many exterior home service businesses rely on word-of-mouth, paid ads, or direct mail to generate leads. While these tactics work, content marketing is a game-changer that many contractors overlook. At Infinity Exteriors, we’ve leveraged content marketing to establish trust, rank higher on Google, and convert more leads—without solely relying on paid advertising. If you’re not using content marketing effectively, …
When it comes to roofing, most homeowners start their search with one big question: “How much is this going to cost me?” While price is important, making it the sole deciding factor can lead to bigger problems down the road. At Infinity Exteriors, we educate homeowners on why long-term value, quality materials, and expert installation should matter just as much—if …
Introduction Home service companies, including roofing, siding, and window contractors, often invest heavily in paid ads, traditional media, SEO, and direct mail to generate leads. However, many fail to capitalize on the leads they already have. At Infinity Exteriors, we’ve fine-tuned our remarketing strategy to ensure that potential customers don’t slip through the cracks. If your business isn’t leveraging remarketing …
In today’s fast-paced digital world, where ads constantly flood our screens, billboard advertising remains a powerful and effective marketing tool—especially for businesses like Infinity Exteriors. As a leading roofing, siding, and window company in Wisconsin, we understand that brand visibility and trust are everything. That’s why we invest in high-impact billboard advertising to reach homeowners directly and reinforce our position …
If you’ve noticed a sudden drop in the number of reviews on your Google Business Profile (GBP), you’re not alone. Many business owners have reported missing reviews, sparking concern about potential data loss or unfair removals. However, Google has acknowledged an ongoing issue that’s causing incorrect review counts to be displayed—but the reviews themselves are still intact. What’s Happening? Victoria …
Google Reviews Disappearing: A Growing Concern for Business Owners If you’re a business owner who relies on Google Reviews to build credibility, attract new customers, and boost local SEO rankings, you may have noticed something alarming—reviews disappearing from your Google Business Profile (formerly Google My Business, or GMB). This issue has affected many businesses, including Infinity Exteriors, and it’s raising …
When homeowners need roofing, siding, or window replacements, they almost always have questions. At Infinity Exteriors, we understand that transparency and trust are essential in home improvement. That’s why answering Frequently Asked Questions (FAQs) is not just a courtesy—it’s a strategy. From blogs and videos to social media posts and ads, diversifying the way we answer FAQs ensures our customers …
Marketing is constantly evolving, and businesses that fail to adapt will fall behind. One of the most powerful and underutilized tools right now? Streaming ads. Whether you’re in home improvement, retail, or professional services, streaming platforms like YouTube, Hulu, Roku, and other connected TV (CTV) and Over-The-Top (OTT) services provide an unparalleled opportunity to connect with your ideal audience. At …
As Marketing Manager at Infinity Exteriors, I’m constantly looking for innovative ways to connect with homeowners and build trust. One of the most exciting opportunities in modern marketing is podcasting. It’s more than just a platform for sharing ideas—it’s a way to position ourselves as thought leaders in roofing, siding, and windows while engaging with homeowners on a deeper, more …
