In project management, structure and clarity are everything. The moment you allow people to pick and choose their tasks freely, you lose control. Instead of executing, they’ll start “helping” in ways that don’t drive results. For example, if your task is to drive qualified leads through Dollar-a-Day ads, and instead, we focus on repurposing content for SEO, that’s a failure …
The Art of Business Efficiency: The Ultimate Checklist Guide for Streamlining Your Operations
I can’t even begin to think how many hours of time and stress it saves you from having checklists and keeping them updated for your business. The concept is that everyone with the same ingredients should be able to recreate any recipe people can follow to obtain results, just like a cook in a kitchen. So you can think of …
If you’re not following MAA and demonstrating LDT, your strategy is useless.
If you haven’t heard of our 9 triangles framework and how we utilize it, here are some insights into how we plan campaigns and then show others. If you already know, this a good refresher. We use the first triangle on the business level, Optimize & Iterate, on every campaign we touch. The 3 points are Metrics, Analysis, Action, or …
What to do when you feel overwhelmed
There will never be a shortage of things for you to do and people that want your time. And sometimes, the stress from the overload can be overwhelming. Here’s what I do. ASSESS WHAT’S TRULY AN EMERGENCY When I feel like I’m drowning, the first thing I do is list what’s both important and urgent. Usually, it’s urgent things that …
Do you know the “prescription” for effectiveness?
Here’s a “secret” in business…. If you’re hitting the goals, clients rarely want to dig deep into the details. But if you’re not, they will ask questions. Just because we can get super finely detailed in digital marketing doesn’t mean we should. Prior to surgery, do you really want to know the fine details of the procedure? It shouldn’t matter …
Surgeons don’t leave the emergency room to go out to knock on doors
You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this? Know that surgeons don’t leave the …
How To Go From a One-Man Show to an Agency
If you’re still running the show all by yourself, you’re working hard but not working smart. Maybe it’s time for you to hire people and become an agency.
Your Idea of a Facebook Funnel is Backwards
In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …
Don’t Make Me Chase You
Don’t make me chase you– because every step that I take doing so is a step back from making progress. We’re not in grade school anymore, and playing tag over email isn’t very much fun. When you say you’ll do something and then don’t, it makes me feel like you did so with your fingers crossed behind your back. We’re …
The Hidden, but Most Obvious Reason Your Campaigns Are Failing
Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content, weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something …
How to keep projects rolling by using the 9 triangles framework.
What kills most projects? Easy – It’s failure to simply move. People get caught up in the details of planning that they fail to execute- Deer in headlights while a truck of tasks barrels down on them. We have multiple frameworks, or “triangles” that could alleviate most problems like this. These help us write, plan, and keep project execution from …