How to save and edit Facebook Live videos

If you’re doing a lot of Facebook Live videos, perhaps for a conference, then you may have lamented the inability to edit it. There’s a quick way for you to download any video off of Facebook- here’s how: On a desktop device, right click and select “Show Video URL”: A box will pop up. Copy the URL that appears in …

Automotive Social Media Charlatans Exposed

I have been a part of the automotive aftermarket for over seven years now. Companies and brands of all shapes and sizes are realizing the relevance and power of social media. While their efforts are admirable, many are not capturing the characteristics of the aftermarket that make it unique from all others.  That being said, there is a stark contrast within …

How to get your audience to segment themselves

Today, a few members of the Content Factory team tuned into “4 Steps To Creating Personalized, Segmented Campaigns For Your Audience”, a Perpetual Traffic podcast featuring Ryan Levesque. Here’s our thoughts: Why is it that people won’t stop sending cold email blasts and spending countless ad dollars on broadly targeted, misfiring ads? We know ads are most effective when they …

12 Things I learned at SLC/SEM

Better to spend 5 minutes a day optimizing than one hour a week optimizing– frequent, lightweight touches are key with Facebook ads because of progressive boosting. Your Facebook paid metrics are undercounted– Facebook places the spillover effect of paid into organic, which can often be 10X bigger than the organic component.  This is separate from cross-device and direct/none issues in Google …

A Surprise from Social Media Dallas!

This morning I found a package from Laurie Shook of Social Media Dallas. You know the feeling when you get an unexpected gift from a old friend?  That’s how I felt. Laurie had taken the time to collect quotes from various Social Media Dallas members, print them out and stick them in a Scotty Vest.  This vest has many pockets, …

 Now Scammers Are Selling Influence

The latest wave of SEO spammers are now selling “influence”– to get your articles on high power sites, create that content for you, grow your followers, and drive high levels of fake engagement. See this chart as an example of what it costs for a posting on each site. “TAT” is turnaround time. We write for most of these sites and know …

Your Idea of a Facebook Funnel is Backwards

In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …

Don’t Make Me Chase You

Don’t make me chase you– because every step that I take doing so is a step back from making progress. We’re not in grade school anymore, and playing tag over email isn’t very much fun. When you say you’ll do something and then don’t, it makes me feel like you did so with your fingers crossed behind your back. We’re …

Only 119 more days …

… Until Christmas that is, the culminating point of the holiday season. Are you going to be ready? Most people start doing their holiday prep around Black-Friday. We shouldn’t have to tell you, but as a marketer, if you wait until Thanksgiving to get ready for the Holidays you’ve burnt the chicken or turkey, or whatever. As a marketer you …

Have you checked your Facebook yet today?

Do you feel like everywhere you go everyone just stares at their phone? Don’t expect this trend to die when Pokemon Go does. Our friends at Facebook shared with us their Q2 reports today that show 145M users access Facebook daily from their mobile device. Have you observed this yet? If you need to contact someone you can either e-mail …