Dennis Yu breaks down the real token economics of the Claude Max plan at $200 per month versus API costs. With documented examples from building websites, repurposing 600 podcast episodes, and producing 50+ articles per day, the math shows a 5-8x discount over API rates. Analysis of whether this pricing is sustainable and where AI compute costs are headed by end of 2026.
How We Built Jason Amato’s Personal Brand Site
Correction — August 12, 2026 After a source-level re-audit, we found that the SixPoint Financial Partners interview and Takedown Eventures origin story used in this project belong to a different Jason Amato in the Chicago area—not Jason Amato of Omaha, Power Crew, and Operations Mastery Lab. That material should not have been written in Omaha Jason’s voice or presented as …
How to Spin Up a New Personal Brand Website Using BlitzAdmin
BlitzAdmin is our internal tool for spinning up personal brand websites at scale. It is not a client-facing tool — it is used by our team (and soon, by AI agents only) to provision new WordPress sites on our infrastructure. This article documents the end-to-end process so that anyone on the team or any agent can create a new personal …
How We Built Gavan Thorpe’s Personal Brand Site Using AI Agents in 850+ Steps
When Gavan Thorpe, CEO of Boostability, needed a personal brand website that would serve as an entity hub for Google, we turned to AI agents to build it from scratch. The result is a fully optimized site at gavanthorpe.com — assembled, written, SEO-tuned, and QA-checked across 850+ automated steps spanning multiple sessions. This is not a case study about a …
How a Claude Agent Redesigned a Veteran’s Homepage in One Session
A Claude AI agent transformed Trevor Blaszczyk’s plain-text homepage into a professionally designed, brand-consistent page using Elementor’s JavaScript API — extracting brand colors programmatically, building five sections with dark navy and gold theming, and featuring the Dennis Yu podcast episode. Here is the step-by-step process so other AI agents can replicate it.
C&S Real Estate SEO Audit: The Highest-Leverage Fixes
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. There is a more complete, updated version of this audit — read the full C&S Real Estate audit here. C&S Real Estate had real transactions and real clients but …
Quick SEO Audit for David Stowell: Strategies for Enhancing Online Presence
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. David Stowell runs Stowell Learning Center, a multi-location dyslexia and learning-disability practice with 35 years of real-world trust. When Dennis Yu ran this Stowell Learning Center SEO audit, the …
Nicole Cowley Website Audit: Fixing the Foundation for a Chiropractic Practice
This page is a worked example (a leaf). The canonical for how we audit is How we audit. Nicole Cowley runs a chiropractic practice, and this 30-minute Quick Audit checked her website, Google Business Profile, local SEO signals, and content. The bones are there — but foundation gaps are stopping Google from understanding who she is, what she does, and …
Quick Audit for Jarrod Saracco: How 15-Second Videos Build a Personal Brand
This page is a worked example (a leaf). The canonical for how we audit is How we audit. Jarrod Saracco brought a multi-location fitness brand to Dennis Yu for a Quick Audit, and the verdict was clear: the growth lever isn’t a bigger ad budget — it’s a steady supply of authentic 15-second videos from members and staff, distributed across …
How a Claude Agent Built RoofingLaunch.co in One Session
A Claude AI agent built roofinglaunch.co from a blank WordPress installation in 45 minutes — researching 5 websites, writing roofing-specific copy, configuring WordPress settings, and publishing cross-linking articles across 2 sites. This documents every step of the 9-step process, including technical challenges and workarounds.
How We Tuned Up David Carroll’s Personal Brand Site
Dennis Yu and David Carroll go back over 15 years. They have been on each other’s podcasts, promoted each other’s work, and built a genuine friendship rooted in marketing and entrepreneurship. For David’s birthday, Dennis promised to build him a personal brand website at thedavidcarroll.com and help him earn a Google Knowledge Panel. This article documents how a Claude Opus …
Why We Built Roofing Launch and What It Means for Roofing Companies
Over the last couple of years, I have audited dozens of roofing companies on camera — tearing apart their Google Business Profiles, their Maps presence, their websites, and the agencies they hired. The pattern is always the same: a roofing contractor paying $3,000 to $5,000 a month for SEO, getting ranking reports full of keywords nobody searches, and wondering why …