Coaching the team on applying MAA and LDT to real client projects. Why Good Intentions Aren’t Enough Most agency owners start with the best intentions. They want to serve clients well, learn fast, and make an impact. But, good intentions don’t move the needle. In our team calls, AI Builders like Luke Crowson, Alex Makowski, and Jack Wendt quickly learned …
Riley – Your Daily EOD Check-In Assistant
Most teams waste hours chasing people for End-of-Day reports.We don’t. We built Riley, a custom GPT that handles daily check-ins automatically. Riley checks Basecamp, updates our tracker, and generates a clean summary image. Why We Built Riley Every day, our team members are expected to submit a quick EOD report in Basecamp. Before Riley, someone had to manually: It worked, …
Why Our Ahrefs Keyword Counts Vanished (And Why Your SEO Isn’t Actually Dead)
On October 13, 2025 we logged into Ahrefs and saw the chart from hell: the number of keywords BlitzMetrics.com ranks for appeared to drop off a cliff. Our usual spread of top‑50 positions shrank to just 392 keywords, of which 22 terms rank 1‑3, 93 rank 4‑10, 54 rank 11‑20, 125 rank 21‑50 and 98 rank 51+. 125 rank 21‑50 …
AI Agents and Generative Video: Scaling Your Local Service Agency
Being nimble with technology is no longer optional for local‑service providers. AI agents can automate repetitive tasks so your team can focus on strategy and customer relationships. During a recent team call, we explored practical ways to delegate structured work to AI. This article builds on those ideas and offers an evergreen framework for scaling your agency. Alex Makowski hosting …
Why Niching Down Helps Agency Owners Build Impactful Client Relationships
A jack-of-all trades is a master of none. Focusing on a single niche turns a generalist agency into a specialist partner clients can trust. Why Specialization Matters When an Agency owns one vertical, deep expertise and care is built. A few examples from our digital marketing ecosystem, Luke handles HVAC and plumbing, Alex serves landscaping and lawn‑care and Sam works …
Why Niching Down Helps Agency Owners Build Impactful Client Relationships
Alex Makowski and I at one of our weekly agency meetings A jack-of-all trades is a master of none. Focusing on a single niche turns a generalist agency into a specialist partner clients can trust. Why Specialization Matters When an Agency owns one vertical, deep expertise and care is built. A few examples from our digital marketing ecosystem, Luke handles …
Building an Evergreen Personal Brand with AI Systems and Human Insight
Hosting one of our weekly agency meetings A Collaborative Vision: People and AI Building Brands That Last Artificial intelligence is powerful, but it still needs a pilot. During a recent internal BlitzMetrics session, our team worked with live AI systems to build real websites for entrepreneurs like Nick Dossa and Jeremy Barker. The takeaway was clear: AI doesn’t replace human …
Building an Agency That Attracts Clients Through Trust, Proof, and Systems
Dylan Haugen hosting one of our weekly agency meetings Building a digital marketing agency doesn’t start with flashy ads or cold emails. It starts with honest conversations, a clear niche, and consistent collaboration. This guide distills what we’ve learned from coaching hundreds of agency founders, including our recent BlitzMetrics team call with Luke, Alex, Sam, and others, into a practical …
How We Transformed 3 Social Media Rockstars Into Powerhouses by Building Their Personal Brand Sites and Tying Them Into Their Online Entity Graph
Per the BlitzMetrics definitive article guide, this is a meta-article: a case study that branches off a single definitive article, documenting real applications of it rather than re-teaching the method. The parent is Dennis Yu’s definitive article, Building an Evergreen Personal Brand with AI Systems and Human Insight, that piece explains the why, the systems-over-custom approach, and the MAA and …
How to Build an AI‑Powered Personal Brand Website That Ranks on Your Name
Dennis Yu breaks down what went wrong with a client’s personal brand site during a BlitzMetrics team call — and walks through how the team fixed it using AI, real content from the client’s life, and the MAA (Metrics, Analysis, Action) framework. Most entrepreneurs and local service owners spend money on operations but ignore their website. That’s a problem, because …
The $20,000 Website Mistake Most Plumbers Make — Marketing Mechanic Episode 6
A plumber pays $20,000 for a website that does not generate calls. The problem: a pretty site with no entity connection, no location pages, and no real content. Here is what an effective contractor website actually looks like.
New Article: Grok Heavy vs Expert Mode – Using AI Agents to Tame Content
We just published a detailed article on blitzmetrics.com exploring the differences between Grok Heavy and Expert Mode and how AI agents can help local service businesses manage large content libraries. Read it here. This article connects to BlitzMetrics processes including SEO Tree. Each of these concepts has a definitive article that explains the full framework.