What Is Cloud Signals?
Cloud Signals is a proprietary Web Presence Platform and Online Signal Generation Engine built exclusively for digital marketing agencies and their clients. It enables agencies to create media rooms, publish press releases, and generate citations through a quasi-paid distribution network. These citations strengthen local search rankings for client businesses, even when the improvements are not immediately visible in traditional SEO tools.
In the Content Factory workflow, Cloud Signals is a key tool in Stage 4 – Promote. It takes the content created in earlier stages—articles, videos, and press releases—and distributes them through channels that build authority and local presence for client businesses.
Where Cloud Signals Fits in the Content Factory
Cloud Signals powers the press release and citation-building portion of Stage 4 – Promote. After content has been produced (Stage 1), processed into multiple formats (Stage 2), and posted to the client’s website and social platforms (Stage 3), Cloud Signals amplifies that content through press release distribution. This closes the loop of the Content Factory, ensuring every piece of pillar content reaches the widest possible audience.
How Cloud Signals Works
The Cloud Signals workflow has three main steps. First, you create an entity—a client account that represents a single business location with its Google Business Profile data, contact information, and social media URLs. Second, you activate a media room, which serves as the publishing hub for all press releases associated with that entity. Third, you create and publish press releases through the media room, which distributes them across the Cloud Signals citation network.
The Three Steps in Detail
Step 1 – Create an Entity
An entity is a client account on Cloud Signals tied to a verified Google Business Profile. You enter the business name, address, industry, social profiles, Google Place ID, and company logo. Each business location requires its own entity. For the complete walkthrough, see How to Create a New Entity on Cloud Signals.
Step 2 – Activate the Media Room
Once the entity exists, you activate a media room using one of three options: Branded Domain (custom domain with DNS configuration), Hosted Domain (subdomain on mediaroom.app), or Branded Integration (HTML embed on the client’s WordPress site). The option available depends on the subscription plan—free accounts can only use Branded Integration. For detailed instructions, visit How to Create Media Rooms and Press Releases on Cloud Signals.
Step 3 – Publish Press Releases
With the media room active, you create press releases by repurposing existing content—articles, video transcripts, or news about the client—into press release format. The PR is drafted, reviewed by a supervisor, and then published through the media room. Published press releases generate citations across the Cloud Signals distribution network.
Why Cloud Signals Matters for Local SEO
Local search rankings depend heavily on consistent citations—mentions of a business’s name, address, and phone number across the web. Cloud Signals generates these citations at scale through its distribution network. While the ranking improvements may not show up immediately in SEO tools like Rank Math or Ahrefs, they contribute to the overall signal strength that Google uses to rank local businesses in map packs and local search results.
Related Resources
To get started with Cloud Signals, follow these guides in order: How to Create a New Entity on Cloud Signals, then How to Create Media Rooms and Press Releases on Cloud Signals. For another distribution platform, see How to Become a MarketScale Contributor. To understand the full Content Factory pipeline, explore the Task Library.
Take the Next Step
Cloud Signals is one of the most effective tools for amplifying client content and building local search authority. To learn how it fits into the complete Content Factory workflow, visit the Task Library or join the Content Factory Execution Program (CEP).
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.