Claiming Your Google Knowledge Panel: A Step-by-Step Guide

Dennis Yu Google Knowledge Panel

This guide will teach you the process of claiming an already generated/triggered Google Knowledge Panel. It is very detailed and can be easily followed. By the time you finish reading this guide, you will be well on your way to claiming your triggered Google Knowledge Panel.

Task Checklist

  1. Establish your entity home- personal brand website.

  2. Check eligibility.

  3. Gather documentation.

  4. Set up the Google account.

  5. Google search for your Google knowledge panel.

  6. Claim your panel.

  7. Go through the verification process.

  8. Provide accurate information.

  9. Stay compliant.

Tools and Access you need:

  1. Access to Google Search Console,

  2. Official Documentation,

  3. Email Address,

  4. Phone Number,

  5. Official Website and Social Media Links, and

  6. High-Quality Images and Videos.

Steps:

  1. Have a personal brand website in your name.
  2. Google your name.
  3. Click the 3 dots and click “share”.
  4. Copy the link and paste somewhere.
  5. Go back and click “Claim knowledge panel”.
  6. Click “GET VERIFIED”.
  7. Sign in with your gmail. Select “Search Console”.
  8. Select the account that has access to the website's Google Search Console property.
  9. After logging in to the GSC account with the right email, you should see this page.
  10. You’re claiming the knowledge panel for yourself:
    1. Your name, organization, or entity name (required),
    2. Why you want to claim the knowledge panel (required),
    3. Your full legal name as shown in any of your government-approved photo identification (required),
    4. Your country (required),
    5. Your Language (required),
    6. A selfie of you while holding your government approved ID. Make sure the selfie is not blurry and text is legible (required),
    7. Additional selfie with another government approved ID (optional), and 
    8.  Web profile screenshots

  11. If you are verifying for someone else or another entity:

    1. If you represent this person, organization, or entity in an official capacity (required),
    2. Why you are claiming the knowledge panel (required),
    3. The knowledge panel link (required),
    4. Your full legal name as shown in government-approved photo identification (required),
    5. Business verification,
    6. Your country (required),
    7. Your language (required),
    8. Your selfie with ID (your selfie of you holding any government approved identity card) (required),
    9. You can also upload an additional selfie image (optional), and
    10. Web Profiles.

Estimated time it takes on an average to claim a Google Knowledge Panel:

On average, the process of claiming your Google Knowledge Panel can be completed within 20 minutes. This streamlined guide provides you with step-by-step instructions, ensuring a smooth claiming experience. Claim your Knowledge Panel today and enhance your online presence in just a matter of minutes!

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Click the 3 dots and click "share"
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Copy the link and save it somewhere
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Go back and click “Claim knowledge panel”
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Click “GET VERIFIED"
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You will be required to sign in with your gmail. Select “Search Console”
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Select the account that has access to the website's Google Search Console property:
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After logging in to the GSC account with the right email, you should see this page:
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You’re claiming the knowledge panel for yourself:

Google will need these info from you:
  • Your name, organization, or entity name (required):
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  • Why you want to claim the knowledge panel (required),

  • Your full legal name as shown in any of your government-approved photo identification (required),

  • Your country (required),

  • Your language (required),

  • A selfie of you while holding your government approved ID. Make sure the selfie is not blurry and text is legible (required):
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  • Additional selfie with another government approved ID (optional),

  • Web Profiles (optional):
    -     Your website address,
    - Your social media profile links. Like Facebook, Twitter, Instagram, LinkedIn, TikTok.

  • You will need to provide your web profile screenshots:
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NOTE: Google may require additional information to complete the verification process, and this might delay the verification process.

If you are verifying or claiming for someone else or another entity:

Google will need these info from you:
  • If you represent this person, organization, or entity in an official capacity (required):
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  • Why you are claiming the knowledge panel (required),

  • The knowledge panel you want to claim. Here, you’ll paste link you copied earlier:
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  • Your full legal name as shown in government-approved photo identification (required),

  • Business verification to confirm that you are acting on behalf of the entity, you’ll need to provide a business document that explains your relationship to the entity you represent (required):
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  • Your country (required),

  • Your language (required),

  • Your selfie with ID (your selfie of you holding any government approved identity card) (required),

  • You can also upload an additional selfie image (optional):
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  • Web Profiles for the entity you are claiming the knowledge panel for- not your own. This is the entity website address and social media profile links (optional)
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NOTE: Google may require additional information to complete the verification process, and this might delay the verification process.

That's it. You're done. Good job!

If you enjoyed this tutorial and you want to launch your personal brand website with BlitzMetrics, click Personal Branding Website with BlitzMetrics-  Also, if you wonder how you can get a Google Knowledge Panel, read this- Unlocking the Power of Google Knowledge Panels: A Step-by-Step Guide

Verification Checklist

The Google Knowledge Panel is advised to meet the following criteria before it can be triggered and claimed:

#1. The entity's name and branding should be consistent across various platforms to avoid confusion.

#2. Notable Online Presence including a website, social media profiles, and mentions from reputable sources, are more likely to have a Knowledge Panel generated.

#3. Information available online about the entity should be consistent across various platforms and sources. Inaccurate or conflicting information might lead to issues with the Knowledge Panel.

#4. Information from trustworthy sources, such as official websites, reputable directories, and established news organizations, is given more weight.

#5. Achievements, awards, or publications can increase the chances of having a Knowledge Panel.

#6. Local businesses and organizations are often more likely to have Knowledge Panels, especially if they are well-established and have a strong local presence.